watch industry statistics

Wrist Watch Industry Statistics

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Watch Industry StatisticsData
Number of watches sold annually worldwide1,200,000,000
Number of smartwatches sold in 201536,000,000
Number of smartwatches sold in 20146,800,000
Average price of a smartwatch sold in 2014$189
Number of Swiss Watches sold annually29,200,000
Number of watches produced by China annually663,000,000
Number of watches produced by Hong Kong annually354,000.000
Average cost of a Swiss watch$739
Average cost of a China watch$3
Switzerland watch market share in terms of value54 %
Watch Market Leaders by Sales RevenueAnnual Revenue
Swatch / Omega annual sales$8,880,000,000
Rolex annual sales$4,500,000,000
Largest Global Watch ManufacturersMarket Share
Swatch Group18.3 %
Richemont15.7 %
Rolex11.8 %
Fossil (USA)5.2 %
LVMH / Bulgari (France)4.7 %
Citizen (Japan)3.9 %
Seiko (Japan)3.4 %
Patek Philippe3 %
Casio (Japan)2.1 %
Audemars Piguet1.7 %
Others30.1 %
Watch Sales by TypeMarket Share
Mechanical Watch market share77 %
Electronic Watch market share23 %
Largest Buyers of Watches by Purchased ValuePercent
Hong Kong20.4 %
USA10.2 %
China7.7 %
France6.2 %
Germany5.6 %
Watch Sales by MaterialsPercent
Steel53 %
Other Materials26 %
Other Metals15 %
Gold-Steel4 %
Precious Metals2 %
Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain

Date research was conducted: August 1, 2016

Wrist Watch Industry Statistics

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