social media marketing statistics

Social Media Marketing Statistics

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Social Media Marketing StatisticsData
Percent of B2B buyers who believe companies should utilize social media85 %
Percent of Chief Marketing Officers who leverage social networks to engage with customers20 %
Amount marketers spend on Social Media advertising each year$8,300,000,000
Percent of marketers who plan to increase their Social Media efforts next year17 %
Percent of consumer comments on a brand’s social media page that are responded to20 %
Percent of marketers that claim social media can be directly linked to revenue9 %
Percent of companies that have social media teams78 %
Percent of web users who look towards social media when making a purchase22 %
Percent of small businesses that say they’ve gained new customers by using social media60 %
Why Businesses Invest In Social MediaPercent
Increase brand exposure83 %
Increase Web Traffic69 %
To gain market insights65 %
Top Reasons Why People Follow Brands on Social MediaPercent
Promotions and discounts71 %
Fot latest products and information66 %
Customer service49 %
Entertaining content44 %
Ability to offer feedback21 %

Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain

Date research was conducted: March 19, 2018

Social Media Marketing Statistics

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