Sex Toy Industry Statistics

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Sex Toy Industry Statistics Data
Annual worldwide sex toy industry revenue $15,250,000,000
Percent of adults globally who have used sex toys during sex 23 %
Percent of adults who reported kinky play, including using masks, blindfolds, or bondage 20 %
Percent of men who have reported using a vibrator 20 %
Percent of women between ages 18 and 60 who have used a sex toy 44 %
Percent of women who were in their 20s when they first tried a sex toy 50 %
Percent of women who masturbate with a sex toy at least once a week 12 %
Country with highest percent of vibrator ownership – New Zealand 38 %
Number of "Adult" items Amazon has in stock 60,000
  Most Popular Sex-Toys Purchased Online Percent of Sales
1 Vibrator 19.2 %
2 Rubber Penis 16 %
3 Lubrication 14 %
4 Anal Beads 12 %
5 Penis Rings 11.8 %
6 Rubber Vagina 8.5 %
7 Blindfolds / Feathers 5 %
8 Harness / Strap-On Penis 4 %
9 Furry Handcuffs 3 %
10 Bondage Gear 2 %
11 Other 4.5 %


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Rank Cities With the Highest Number of Google Searches for Sex Toys Volume Index
1 Atlanta, Georgia 100
2 Dallas, Texas 94
3 Denver, Colorado 91
4 Houston, Texas 89
5 Chicago, Illinois 88
6 Minneapolis, Minnesota 87
7 Philadelphia, Pennsylvania 86
8 New York, New York 83
9 Washington D.C. 73
10 Los Angeles 72
Countries With the Highest Number of Google Searches for Sex Toys Volume Index
1 United States 100
2 United Kingdom 84
3 South Africa 75
4 Trinidad and Tobago 74
5 Canada 72
6 New Zealand 71
7 Australia 69
8 Jamaica 61
9 Sri Lanka 61
10 Czech Republic 52
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Content Author: Statistic Brain

Date research was conducted: September 13, 2017

Sex Toy Industry Statistics

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