Annual In-App Purchase Revenue | Total Revenue |
2017 *Projected | $36,887,000,000 |
2016 | $23,771,000,000 |
2015 | $14,001,000,000 |
2014 | $7,856,000,000 |
2013 | $4,591,000,000 |
2012 | $2,111,000,000 |
2011 | $712,000,000 |
Percent of smartphone users who have made an in-app purchase | Percent |
2016 | 91.8 % |
2015 | 89.4 % |
2014 | 85.2 % |
Perent of smartphone users who have upgraded from a free app to a paid version | Percent |
2016 | 43 % |
2015 | 37 % |
2014 | 34 % |
In-App Revenue Source | Percent of Revenue |
Percent of in-app revenue generated from free apps | 88 % |
Percent of in-app revenue generated from paid apps | 12 % |
Average Revenue per Download in the U.S. | Average Per Download |
Paid only apps | $4.00 |
Paid with in-app purchases | $3.79 |
Free with in-app purchases | $2.60 |
Average Revenue Per Download by Country | Average Per Download |
Japan | $3.05 |
Germany | $1.08 |
United Kingdom | $1.07 |
United States | $1.05 |
ADVERTISEMENT
Applications with the highest Average Revenue per Download | ARPD |
Rage of Bahamut | $7.04 |
Big Fish Casino | $6.80 |
Clash of Clans | $4.66 |
The Hobbit : Kingdoms fo Middle-Earth | $4.64 |
Hay Day | $3.29 |
MARVEL War of Heroes | $2.93 |
TurboTax SnapTax | $2.19 |
The Simpsons : Tapped Out | $2.14 |
Candy Crush | $1.14 |
Total number of apps available by store | Number |
Apple | 1,852,000,000 |
Google Play | 2,125,000,000 |
PREV DATA SET |
Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Date research was conducted: June 25, 2016
In-App Purchase Revenue Statistics
Digital Technology ADVERTISEMENT