| Easter Holiday Spending Statistics | Data |
| Total annual spending on all Easter-related goods | $14.6 Billion |
| Total annual spending on Easter candy | $2.1 Billion |
| Average annual amount spent online on Easter candy, clothes and supplies | $225.43 |
| Average annual amount spent in bricks-and-mortar stores on Easter | $131.04 |
| Average amount spent on Easter clothes | $60.55 |
| Average amount spent on Easter candy | $28.11 |
| Average amount spent on Easter food | $61.74 |
| Average amount spent on Easter flowers | $31.66 |
| Gifts | $46.70 |
| Decorations | $28.11 |
| Greeting Cards | $17.20 |
| Other | $40.82 |
| Easter Candy Statistics | Data |
| Pounds of easter candy purchased annually | 120 Million |
| Number of Jelly beans made for easter | 16 Billion |
| Percent of Easter candy purchased that is chocolate | 70 % |
| Number of chocolate bunnies made for Easter each year | 90 Million |
| Percent of Americans who say chocolate bunnies should be eaten ears first | 76 % |
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| Percent of Americans who describe Easter as a "Religious Holiday" or "Jesus' Resurrection" | ||
| Demographic | Religious Holiday | Jesus' Resurrection |
| All Adults | 67 % | 42 % |
| Women | 66 % | 43 % |
| Men | 68 % | 42 % |
| Married | 70 % | 44 % |
| UnMarried | 63 % | 39 % |
| White | 69 % | 42 % |
| Black | 65 % | 43 % |
| Hispanic | 67 % | 37 % |
| Conservative | 79 % | 53 % |
| Moderate | 63 % | 40 % |
| Liberal | 57 % | 29 % |
| Catholic | 65 % | 37 % |
| Protestant | 78 % | 51 % |
| PREV DATA SET |
Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Date research was conducted: September 26, 2017
Easter Statistics
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