GenderMaleFemaleAge15-1718-2021-2425-3030-3536-4040-4545-5050-5555-6060-6565+EthnicityWhiteAsianHispanicBlackEducationHigh SchoolSome CollegeDegreeMastersPhdWhere Can It Be PurchasedOnlineTraditional StorePerson to PersonPercent Who Would Consider New ProductSize of MarketCost of Customer AcquisitionAverage Monthly Buying Power