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STATISTIC BRAIN Audience pricing

Skip slow-moving agencies that charge by the hour and leave you in the dark.

The 3 factors that determine your Audience survey cost

How many completed survey responses you need.

The number of questions you ask in your survey.

Attributes, balancing, and incidence rate.

Examples of Audience market research projects

A sporting goods store wants to test new logo, headline, and home page concepts
  • 10-question survey
  • General U.S. population
A tech accessory company wants feedback from women on their latest iPhone case design
  • 500 responses at $3.00 per response
  • 20-question survey
  • Female iPhone owners in the U.S.
An ad agency wants to understand habits and attitudes of daily coffee drinkers
  • 1,000 responses at $2.75 per response
  • 25-question survey
  • 64% incidence rate
SurveyMonkey Audience is the fastest way to buy survey respondents to get consumer opinions. Work with our on-site experts to launch consumer surveys and choose from millions of real people in our panel. Target market segments in our panel, and receive your consumer survey results within days. See the demographic breakdown of your survey respondents and their opinions. Use our analytics to slice and dice the data in your consumer surveys, revealing actionable market insights that help you make better business decisions.

Our global panel has millions of people ready to take your survey. Select your target audience and we’ll estimate your cost. Learn More



Pricing depends upon the number of questions. If your survey uses matrix questions, we count each row as a separate question.

Can’t find the targeting options you’re looking for? Add a custom screening question to your survey to reach the people you need. Or contact our product specialist team for help.

Your Project Estimate

Jul 06
Estimated Delivery
High Priority: Get results by Jul 05


How Your Price Is Calculated

The price per response includes the number of survey questions*, targeting options you select, and incidence rate.

Your total price per response is $1.00
10 questions ($1.00)
0 target options ($0.00)

Survey Questions
1 – 15: $1.00
16 – 27: $2.00
28 – 39: $3.50
40 – 50: $5.00

Targeting Options
$0.50$20.00per targeted option

*Matrix questions are counted as one question per row. We ignore image and text description questions.

All prices in USD

Learn more »

Total Cost (USD)

Project Details

Total Responses:
Price per Response:
  • Survey Questions:
    10 (+$1.00)
  • Targeting Options:
    0 (+$0.00)
  • Gender Balance:

  • Age Balance:
    Basic Census

  • AGE: 18-100+
  • COUNTRY: United States