| Attention Span Statistics | Data |
| The average attention span in 2015 | 8.25 seconds |
| The average attention span in 2000 | 12 seconds |
| The average attention span of a gold fish | 9 seconds |
| Percent of teens who forget major details of close friends and relatives | 25 % |
| Percent of people who forget their own birthdays from time to time | 7 % |
| Average number of times per hour an office worker checks their email inbox | 30 |
| Average length watched of a single internet video | 2.7 minutes |
| Internet Browsing Statistics (Taken from 59,573 page views) | |
| Percent of page views that last less than 4 seconds | 17 % |
| Percent of page views that lasted more than 10 minutes | 4 % |
| Percent of words read on web pages with 111 words or less | 49 % |
| Percent of words read on an average (593 words) web page | 28 % |
| Users spend only 4.4 seconds more for each additional 100 words | |
| Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5. | |
| << PRIOR DATA SET | NEXT DATA SET >> |
| PREV DATA SET |
Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Date research was conducted: July 2, 2016
Attention Span Statistics
Demographics