Advertising Agency Industry Statistics

Share This Data
Advertising Agency StatisticsData
U.S. advertising agency annual revenue$48 Billion
Total number employed in the advertising industry462,300
Average nonsupervisory worker salary$39,000
Agency Revenue by Category 
Advertising33 %
Direct Marketing and Customer Relation Management17 %
Digital14 %
Public Relations11 %
Promotion9 %
Media7 %
Other Billings9 %
Largest Advertising Agencies 
Omnicom Group Inc.$11.7 Billion
WPP Group PLC.$13.8 Billion
The Interpublic Group of Companies, Inc.$6 Billion
Young & Rubicam Brands$1.2 Billion
J. Walter Thompson, (JWT)$1.3 Billion
Interesting Advertising Statistics
Coca-Cola spent $11,000 on advertising in 1893; by 1928, its ad budget had grown to $5 million.
Campbell’s Soup spent $4,000 on advertising in 1899 and $2.5 million in 1928.
Wrigley started advertising its chewing gum in 1920 with only $32; 10 years later its ad budget had reached $3 million
PREV DATA SET
Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain

Date research was conducted: September 25, 2017

Advertising Agency Industry Statistics

Industries
ADVERTISEMENT
Related Statistic Brain Research