Yoga Demographic and Industry Statistics


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Yoga Demographics and Statistics Data
Total Number of Americans who practice Yoga (at least once per month) 15,875,000
Percent female 72.2%
Percent male 27.8%
Precent who earn more than $75,000 annually 44 %
Percent who earn more than $100,000 annually 24 %
Percent between the ages of 18-34 40.6 %
Percent between the ages of 35-54 41 %
Percent over 55 18.4 %
Percent who are college graduates 71.4%
Yoga by Location Percent
Percent of practitioners that live on the West Coast 20 %
Percent of practitioners that live in the Northeast 30 %
Percent of practitioners that live in the Midwest including Ohio 30 %
Other parts 20 %
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Yoga Industry Growth Statistics Data
Amount spent annually in the US on yoga products (matts, clothes, accessories) $9,300,000,000
Percent increase on yoga product spending over the last 5 years 74 %
Average annual increase of the number of people who practice yoga 14 %
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Statistic Sources & References
Sources: NAMASTA, YIAS, LiveStrong, Yoga Journal
Content Author: Statistic Brain

Date research was conducted: October 17, 2016

Yoga Demographic and Industry Statistics

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