watch industry statistics

Wrist Watch Industry Statistics

Watch Industry Statistics Data
Number of watches sold annually worldwide 1,200,000,000
Number of smartwatches sold in 2014 6,800,000
Average price of a smartwatch sold in 2014 $189
Number of Swiss Watches sold annually 29,200,000
Number of watches produced by China annually 663,000,000
Number of watches produced by Hong Kong annually 354,000.000
Average cost of a Swiss watch $739
Average cost of a China watch $3
Switzerland watch market share in terms of value 54 %
Watch Market Leaders by Sales Revenue Annual Revenue
Swatch / Omega annual sales $8,880,000,000
Rolex annual sales $4,500,000,000
Largest Global Watch Manufacturers Market Share
Swatch Group 18.3 %
Richemont 15.7 %
Rolex 11.8 %
Fossil (USA) 5.2 %
LVMH / Bulgari (France) 4.7 %
Citizen (Japan) 3.9 %
Seiko (Japan) 3.4 %
Patek Philippe 3 %
Casio (Japan) 2.1 %
Audemars Piguet 1.7 %
Others 30.1 %
Watch Sales by Type Market Share
Mechanical Watch market share 77 %
Electronic Watch market share 23 %
Largest Buyers of Watches by Purchased Value Percent
Hong Kong 20.4 %
USA 10.2 %
China 7.7 %
France 6.2 %
Germany 5.6 %
Watch Sales by Materials Percent
Steel 53 %
Other Materials 26 %
Other Metals 15 %
Gold-Steel 4 %
Precious Metals 2 %
Statistic & Data References
Sources: Federation of the Swiss Watch Industry (FH), Convention Patronale, Bank Vontobel, Contrôle officiel suisse des chronomètres (Official Swiss Chronometer Testing Institute, or COSC), Interbrand
Date research was conducted: August 2nd, 2015