e-commerce-shopping-sales-statistics

Worldwide E-Commerce Sales Statistics

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E-commerce Worldwide Sales StatisticsData
Total number of people worldwide who shop online1,436,000,000
Average annual spending per online shopper$1,582
E-commerce share of total global GDP 20164.28 %
E-commerce share of total retail sales in North America 20168.65 %
Average annual online shopping transactions per capita in Asia23.4
Average annual online shopping transactions per capita in the U.S.19.3
YearOnline Share of All Global Retail Sales
20157.4%
20168.7%
2017*10%
2018*11.5%
2019*13%
2020*14.6%
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Digital ShoppersValues
The UK has the highest online shopping penetration rate of33.5 %
Most popular online shopping category worldwide as of February 2017Fashion
Global online shopper conversion rate as of Q1 20172.95 %
Global online shopper conversion rate via iOS as of Q1 20172.22 %
Share of mobile retail transactions via browser as of Q1 201752.65 %
Share of mobile retail transactions via app as of Q1 201747.35 %
Share of global retail visits via smartphone as of Q1 201753 %
Average Purchase Order Value by Device TypeOrder USD Value
Traditional Computer$143.35
Tablet$109.68
Smartphone$114.52
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Statistic Sources & References
Sources: E-Commerce Foundation, GFK, Asendia, Statistic Brain Research Insitute
Content Author: Statistic Brain

Date research was conducted: October 3, 2017

Worldwide E-Commerce Sales Statistics

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