Published: March 27, 2015
For most people, waking up to a brewing cup of joe is a highlight of the day. Who doesn’t like a burst of energy in the morning, a way to keep yourself awake after a night (or nights) of lacking sleep? Fifty four percent of Americans under age eighteen drink coffee, and that doesn’t count the all-night high schoolers who gulp down cups of caffeine during the day! The average cup of espresso based drink (at an average size of nine ounces) costs $2.45. Two or three times a week may not make such an impact on your savings, but for coffee addicts, this can cause a real dent. A hard coffee-drinker will be among the 35% who drink their coffee black and most likely joins the 65% of individuals who consume their coffee during breakfast hours.
The United States pays a price for importing so much coffee, $4,000,000,000 a year, to make consumers happy. Brazil carries 30% of coffee outputted in the world. Although four billion may seem like a lot of money for the U.S. to fork over, it’s also interesting to note that the average coffee drinker spends $164.71 a year on coffee. Just think about it. How much coffee have you bought and consumed throughout the day? If you said two, then you’re just below the average, which is 3.1.
Most people need a cup of coffee to get through the day, but not everyone has the money to spend more than two bucks at a high end café like Starbucks. Starbucks claims 34% of coffee drinkers while lower price outlets like McDonalds and Dunkin Donuts claim 29%. This talk of coffee may make your heart race, but most consumers add sugar or cream, sixty five percent exactly. So don’t feel guilty about needing that cup of coffee in the morning. You’re a part of the 68% of coffee drinkers who crave the caffeine within the first hour of waking up. Coffee makes us more confident, and allows 54% of consumers to feel more like themselves. So coffee tastes good, gives us a burst of energy and gets us comfortable in our own skin. Let’s toast to that!
By Shrien Alshabasy