Toy Industry Market Statistics

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Toy Industry StatisticsData
Total revenue of global toy market$87.4 billion
U.S. toy market size$21.18 billion
Game and puzzle sales in the U.S.$1.95 billion
Plush animal toy sales in the U.S.$1.08 billion
Sales of action figures, accessories and role play toys in the U.S.$1.44 billion
U.S. global annual exports of toys, dolls and games$2.48 billion
U.S. global annual imports of toys, dolls and games$19.13 billion
Toys retail sales revenue in the U.S.$20.36 billion
Global revenue of Hasbro$5,019,820,000
Gross sales of Barbie worldwide$971.8 million
Ad spend of Mattel worldwide$634.9 million
Worldwide revenue of Mattel$5,456,650,000
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Annual amount spent per child on toys by countrySpending
Amount spent per child on toys in the UK$499
Amount spent per child on toys in the US$371
Amount spent per child on toys in the France$358
Toy Industry Recall StatisticsData
Number of airplane and butterfly push toy recalls in the U.S.$660
Number of units of recalled children’s products in the U.S.66,810,000
Total recalls of children’s products in the U.S.$76
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Statistic Sources & References
Sources: Statistic Brain Research Institute
Content Author: Statistic Brain

Date research was conducted: August 11, 2017

Toy Industry Market Statistics

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