internet advertising statistics

Internet Advertising Statistics

Share This Data
Internet Advertising Statistics
YearSpending (Billion)
2016 (Projected)$72 Billion
2015 (Projected)$68 Billion
2014$67 Billion
2013$65 Billion
2012$64 Billion
2011$60 Billion
2010$37.5
2009$32.5
2008$27.5
2007$21.4
2006$16.9
2005$12.5
2004$9.6
2003$7.3
2002$6.0
2001$7.1
2000$8.1
Largest Advertising NetworksAd Viewers
Google1,818,000,000
DoubleClick (Google)1,279,000,000
Yahoo!462,000,000
MSN (Microsoft)409,000,000
AOL256,000,000
Adbrite93,000,000
Revenue Ad Format200920102014
Search47% ($10.698 Billion)46% ($12.004)(55%) $16,771,000,000
Classifieds and Directories10% ($2.254)10% ($2.597)$1,960,000,000
Lead Generation6% ($1.451)5% ($1.339)$2,033,000,000
E-Mail1% ($0.292)1% ($0.195)$330,000,000
Display Related 
– Digital Video Commercials4% ($1.017)5% ($1.420)$5,518,000,000
– Ad Banners / Display Ads22% ($5.061)24% ($6.230)$7,373,000,000
– Sponsorships2% ($0.383)3% ($0.718)$501,000,000
– Rich Media7% ($1.505)6% ($1.538)$1,815,000,000
Total Display Related35% ($7.965)38% ($9.906)$15,120,000,000
Revenue Pricing Models 
Impression-Based37% ($8.355)33% ($8.589) 33% ($12.728)
Performance-Based59% ($13.412)62% ($16.198) 62% ($19.292)
Hybrid4% ($894)5% ($1.254)5% ($4.039)
PREV DATA SET
Statistic Sources & References
Sources: Internet Advertising Bureau
Content Author: Statistic Brain

Date research was conducted: September 4, 2016

Internet Advertising Statistics

Marketing
ADVERTISEMENT
Related Statistic Brain Research