Total Advertising Spending by Company
Statistic Verification
Source: Kantar Media
Research Date: 6.3.2013
US advertising spending decreased slighty among the top 10 advertisers but increased overall from 2011 to 2012.
Top Advertising Companies
Rank Company 2012 2011
1 Proctor & Gamble Co $2,805,000,000 $2,946,000,000
2 Comcast Corp $1,713,000,000 $1,562,000,000
3 General Motors Corp $1,642,000,000 $1,773,000,000
4 AT&T Inc. $1,572,000,000 $1,832,000,000
5 L’Oreal Sa $1,461,000,000 $1,338,000,000
6 Verizon Communications Inc. $1,409,000,000 $1,620,000,000
7 News Corp $1,274,000,000 $1,201,000,000
8 Toyota Motor Corp $1,239,000,000 $1,095,000,000
9 Berkshire Hathaway Inc. $1,165,000,000 $1,037,000,000
10 Chrysler Group LLC $1,065,000,000 $1,246,000,000
  TOTAL $15,345,600,000 $15,651,000,000
Top Advertising Spending by Category
Rank Category 2012 2011
1 Retail $16,345,000,000 $15,866,000,000
2 Automotive $14,840,000,000 $13,848,000,000
  - Manufacturers $8,859,000,000 $8,582,000,000
  - Dealers $5,981,000,000 $5,266,000,000
3 Local Services $8,978,000,000 $8,736,000,000
4 Telecom $8,660,000,000 $8,348,000,000
5 Financial Services $7,889,000,000 $8,074,000,000
6 Personal Care Products $6,836,000,000 $6,525,000,000
7 Food & Candy $6,567,000,000 $6,433,000,000
8 Direct Response $6,342,000,000 $6,224,000,000
9 Restaurants $6,185,000,000 $5,912,000,000
10 Insurance $4,860,000,000 $4,949,000,000
  TOTAL $87,502,000,000 $84,916,000,000
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