Total Advertising Spending by Company

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Top Advertising Companies
RankCompany20142012
1Proctor & Gamble Co$3,134,000,000$2,805,000,000
2Comcast Corp$2,188,000,000$1,713,000,000
3General Motors Corp$1,946,000,000$1,642,000,000
4AT&T Inc.$1,792,000,000$1,572,000,000
5L’Oreal Sa$1,585,000,000$1,461,000,000
6Verizon Communications Inc.$1,552,000,000$1,409,000,000
7News Corp$1,394,000,000$1,274,000,000
8Toyota Motor Corp$1,359,000,000$1,239,000,000
9Berkshire Hathaway Inc.$1,288,000,000$1,165,000,000
10Chrysler Group LLC$1,205,000,000$1,065,000,000
 TOTAL$18,607,000,000$15,345,600,000
Top Advertising Spending by Category
RankCategory20142012
1Retail$19,345,000,000$16,345,000,000
2Automotive$16,450,000,000$14,840,000,000
 – Manufacturers$9,350,000,000$8,859,000,000
 – Dealers$7,100,000,000$5,981,000,000
3Local Services$9,332,000,000$8,978,000,000
4Telecom$8,937,000,000$8,660,000,000
5Financial Services$8,335,000,000$7,889,000,000
6Personal Care Products$7,835,000,000$6,836,000,000
7Food & Candy$7,453,000,000$6,567,000,000
8Direct Response$7,254,000,000$6,342,000,000
9Restaurants$7,106,000,000$6,185,000,000
10Insurance$5,256,000,000$4,860,000,000
 TOTAL$114,375,000,000$87,502,000,000
PREV DATA SET
Statistic Sources & References
Sources: Kantar Media
Content Author: Statistic Brain

Date research was conducted: February 20, 2017

Total Advertising Spending by Company

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