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Total Advertising Spending by Company

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Top Advertising Companies
Rank Company 2014 2012
1 Proctor & Gamble Co $3,134,000,000 $2,805,000,000
2 Comcast Corp $2,188,000,000 $1,713,000,000
3 General Motors Corp $1,946,000,000 $1,642,000,000
4 AT&T Inc. $1,792,000,000 $1,572,000,000
5 L’Oreal Sa $1,585,000,000 $1,461,000,000
6 Verizon Communications Inc. $1,552,000,000 $1,409,000,000
7 News Corp $1,394,000,000 $1,274,000,000
8 Toyota Motor Corp $1,359,000,000 $1,239,000,000
9 Berkshire Hathaway Inc. $1,288,000,000 $1,165,000,000
10 Chrysler Group LLC $1,205,000,000 $1,065,000,000
  TOTAL $18,607,000,000 $15,345,600,000
Top Advertising Spending by Category
Rank Category 2014 2012
1 Retail $19,345,000,000 $16,345,000,000
2 Automotive $16,450,000,000 $14,840,000,000
  – Manufacturers $9,350,000,000 $8,859,000,000
  – Dealers $7,100,000,000 $5,981,000,000
3 Local Services $9,332,000,000 $8,978,000,000
4 Telecom $8,937,000,000 $8,660,000,000
5 Financial Services $8,335,000,000 $7,889,000,000
6 Personal Care Products $7,835,000,000 $6,836,000,000
7 Food & Candy $7,453,000,000 $6,567,000,000
8 Direct Response $7,254,000,000 $6,342,000,000
9 Restaurants $7,106,000,000 $6,185,000,000
10 Insurance $5,256,000,000 $4,860,000,000
  TOTAL $114,375,000,000 $87,502,000,000

total us advertising spending by the top ten advertisers in the us who advertises the most in the us ? which company spends the most in advertising ? how much does the auto industry spend in advertising ? total us retail advertising spending ?

Statistic Verification
Source: Kantar Media
Research Date: May 20th, 2015

US advertising spending decreased slighty among the top 10 advertisers but increased overall from 2012 to 2014. Total advertising spending by Industry Sector.