teeth whitening statistics

Teeth Whitening Statistics

Tooth Whitening Industry Statistics Data
Total annual teeth whitening industry revenue $11,000,000,000
Annual spending on teeth whitening products $1,400,000,000
Average price of in-office dental tooth whitening procedure $600
Average price of home teeth whitening kit $34.99
Teeth Whitening Surveys Data
Percent who saw a noticeable difference from in-office teeth whitening procedure. 82.5 %
Percent who saw a noticeable difference from a home whitestrip teeth whitening procedure. 63.8 %
Percent of patients who were recommended teeth whitening by their orthodontist 24.8 %
Percent of orthodontists who had patients request tooth whitening 88.8 %
Percent who say they are "concerned by the look of their teeth" 32 %
Percent who say they usually conceal their teeth in photos 18 %
Percent of adults who believe an attractive smile makes you more appealing to the opposite sex 96 %
Percent of adults who believe an unattractive smile can hurt chances for career success 74 %
Whitestrip Market Share Percent
Crest Whitestrip market share 59 %
Colgate 29 %
Others 12 %
Chemical Balance of Different Tooth Whitening Procedures
Type of Whitening Procedure Hydrogen Peroxide Carbamide Peroxide
Professionally Applied 30 % - 40 % 35 %
Professionally Dispensed Products 10 % 16 %
In-Store or Over-the-Counter Up to 10 % --
Statistic & Data References
Sources: American Academy of Cosmetic Dentistry
Date research was conducted: January 27th, 2016