teeth whitening statistics

Teeth Whitening Statistics

Tooth Whitening Industry Statistics Data
Total annual teeth whitening industry revenue $11,000,000,000
Annual spending on teeth whitening products $1,400,000,000
Average price of in-office dental tooth whitening procedure $600
Average price of home teeth whitening kit $34.99
Teeth Whitening Surveys Data
Percent who saw a noticeable difference from in-office teeth whitening procedure. 82.5 %
Percent who saw a noticeable difference from a home whitestrip teeth whitening procedure. 63.8 %
Percent of patients who were recommended teeth whitening by their orthodontist 24.8 %
Percent of orthodontists who had patients request tooth whitening 88.8 %
Percent who say they are "concerned by the look of their teeth" 32 %
Percent who say they usually conceal their teeth in photos 18 %
Percent of adults who believe an attractive smile makes you more appealing to the opposite sex 96 %
Percent of adults who believe an unattractive smile can hurt chances for career success 74 %
Whitestrip Market Share Percent
Crest Whitestrip market share 59 %
Colgate 29 %
Others 12 %
Chemical Balance of Different Tooth Whitening Procedures
Type of Whitening Procedure Hydrogen Peroxide Carbamide Peroxide
Professionally Applied 30 % - 40 % 35 %
Professionally Dispensed Products 10 % 16 %
In-Store or Over-the-Counter Up to 10 % --
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Statistics show that most people believe a beautiful bright smile leads to a happier more successful life and studies show we're willing to pay a lot for that smile. The tooth whitening industry rakes in over $11 billion annually, 1$ billion of that deriving from home products like tooth whitening strips and paint on whiteners. Furthermore, studies show that nearly 90% of all orthodontists have been asked by their patients for some kind of teeth whitening recommendation. Most importantly, this shows what percent of people actually saw a noticeable difference from their teeth whitening procedure.

Statistic Verification
Source: American Academy of Cosmetic Dentistry
Research Date: January 27th, 2016

Questions: what percent of people use teeth whitening products? What is the total annual revenue for the teeth whitening industry