Teenage Consumer Spending Statistics
Statistic Verification
Source: Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts
Research Date: 7.8.2014
Teenage Consumer Spending Statistics Data
Total number of teens in the U.S. 26,873,000
Total U.S. teen spending (Products bought by and for teens) $258.7 Billion
Total annual teen income in the U.S. $91.1 Billion
Average annual income of a 12-14 year old $2,767
Average annual income of a 15-17 year old $4,923
Annual amount of money families spend on teens for food, apparel, personal-care items, and entertainment $157.6 Billion
Percent of teens who have placed an online order in the past three months 26 %
Percent of teens who qualify themselves as "unemployed" 21 %
Percent of teens who would choose a new pair of shoes over 50 new mp3 downloads 75 %
Percent of teens who would choose a new pair of jeans over concert tickets 63 %
Percent of girls age 13-18 who bought 10 or more items of clothing in the past six months 41 %
Percent of girls age 13-18 who bought 5 to 9 items of clothing in the past six months 21 %
Percent of girls who identified shopping as one of their "hobbies and activities" 79 %
Teens Savings  
Percent of teens who say they are currently saving 38 %
Percent of teens who say they are saving more than they were last year 22 %
Percent of teens who say they are not saving 23 %
Percent of teens saving who said they were saving for clothes 57 %
Percent of teens saving who said they were saving for college 51 %
Percent of teens saving who said they were saving for a car 36 %
Seventeen Magazine Survey  
Percent of girls who would take $1,000 over hanging out with the Justin Bieber 81 %
Percent of girls who would accept $10,000 to break up with their boyfriends 27 %
Percent of girls saying the following is a source they use when finding the latest trends
Friends / Peers 81 %
Fashion magazines 68 %
Ads 68 %
Company web sites 44 %
Consumer reviews 36 %
Celebrities 33 %
Parents / Adults 25 %
Bloggers 14 %
Percent who believe their opinions greatly influence their friends’ purchase decisions 53 %
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