Consumer Online Shopping Behavior Survey

The below survey was conducted via online, phone, and person-to-person.
There were a total of 3,129 respondents.

It appears free shipping is pretty important to customers, with about 52% going to another retailer who offers it.

Free Shipping

How important is free shipping when shopping online?

consumer-shopping-habits-statistics


Clothes and electronics are the big 2 online purchase items. Over half of people surveyed are going to buy some type of fashion item online within the next 6 months.

Planned Purchases

Which of these do you plan to purchase ONLINE within the next 6 months?

consumer-shopping-habits-statistics


Over 70% don’t care about a brand as much as the product it represents. Consumers are becoming more informed about the products they purchase so companies should spend more on product development and less on branding.

Brands

Select ANY of the following that describes your feelings about a brand? (Multiple Answers Allowed)

consumer-shopping-habits-statistics

ADVERTISEMENT

Just a standard payment method is the preferred way to pay according to the survey results. PayPal has carved into the market with 25% of consumers preferring it to other methods.

Preferred Way to Pay

Which online payment method do you prefer?

survey-online-payment-method

It is very important to have a few good reviews. Over 88% rely on reviews before making their decision so make sure a few people have said some good things about you.

Product Reviews

How many product reviews do you read before making a purchasing decision?

consumer-shopping-habits-statistics

30% of consumers don't even know what an SSL Certificate is. Of the other 70%, half don't trust sites without an SSL certificate. Clearly, an SSL certificate is vital to running a successful online store.

SSL Certificates

Would you make a purchase from an online store that doesn't have a valid SSL certificate?

consumer-buying-trends

Don't just offer PayPal! Although 35% of people prefer to use PayPal, 48% say a site doesn't look "established" if they only offer PayPal as a checkout option.

Reputation of PayPal

If an online store only accepts PayPal does it make them appear less reputable?

consumer-buying-trends

According to our survey, most people don't make hasty purchasing decisions and 30% of people believe their friends are more easily sold by advertising. Just 22% of people say they spend money more freely than they would like.

Consumer Characteristics

Which of the following statements describes you as a consumer? (Check all that apply)

consumer-buying-trends

Yes, companies know social recommendations are the number one way to sell their product. Yet, only 76% say they never share purchases on social media.

Social Media Recommendations

How often do you share online purchases on social networks like Facebook?

consumer-buying-trends

Celebrity endorsements via social network plugs don't appear to persuade consumers into making purchases. A mere 3.9% say they have made a purchase.

Celebrity Endorsements

Have you ever purchased an item worn or promoted by a celebrity you follow on social media?

consumer-buying-trends

44% of people surveyed said they have never been sold by a banner advertisement and only 18% remember having made a purchase after an enticing click through.

Banner Advertising

Have you ever discovered a product by clicking on a online banner ad then purchased that item at some point?

consumer-buying-trends
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Financial Tags:
Statistic Sources & References
Sources: Statistic Brain Research Institute, Published January 31st 2017
Content Author: Statistic Brain

Date research was conducted: February 1, 2017

Financial
Related Statistic Brain Research

How We Handle Money Survey Results

We surveyed over 4,000 people to see how people handle money, what factors influence their spending and do they react when asked to share or spend their money freely.

Here’s what we discovered…

Money Survey

No surprise here, people want a place to live over any other necessity. The surprise is that only 15% of people choose the one thing you HAVE to have to live – food!

Money Survey

The majority of people are willing to wait for a higher payout but aren’t willing to gamble free money away even if it means double the cash (just 8% would go for the biggest payout possible). Only 7% of people would take the lowest amount possible but have the money in their pocket right away.

Money Survey

Most people see tipping as just part of the restaurant expense and are totally fine giving that additional money away to hard working servers. Good news for tip earners, 62% of people usually have cash in their wallet.

Money Survey

When it comes to giving money away to charity 17% of people really don’t like to spread the love and only do it out of a feeling of obligation. The sad stat here is that 31% feel they would give more if they earned more money.

Here’s an interesting stat, 42% of people would cancel all the debt in the world even if they had to give all their own money away.

Money Survey

A penny has all but lost any real value. 70% wouldn’t bend down to pick up a penny if they knew several strangers would see them scrape the penny up. 15% of people wouldn’t even consider bending over for even a dollar, a dollar!

You know money is tight when we charge our own friends interest on a $200 loan. At least those people are willing to even loan the money, 14% of people would outright deny their friend a loan on any terms.

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Financial, New Tags:
Statistic Sources & References
Sources: Statistic Brain Research Institute : 4,284 Respondents
Content Author: Statistic Brain

Date research was conducted: January 15, 2017

Financial
Related Statistic Brain Research