Internet Advertising Statistics

Internet Advertising Statistics
Year Spending (Billion)
2016 (Projected) $72 Billion
2015 (Projected) $68 Billion
2014 $67 Billion
2013 $65 Billion
2012 $64 Billion
2011 $60 Billion
2010 $37.5
2009 $32.5
2008 $27.5
2007 $21.4
2006 $16.9
2005 $12.5
2004 $9.6
2003 $7.3
2002 $6.0
2001 $7.1
2000 $8.1
Largest Advertising Networks Ad Viewers
Google 1,818,000,000
DoubleClick (Google) 1,279,000,000
Yahoo! 462,000,000
MSN (Microsoft) 409,000,000
AOL 256,000,000
Adbrite 93,000,000
Revenue Ad Format 2009 2010 2014
Search 47% ($10.698 Billion) 46% ($12.004) (55%) $16,771,000,000
Classifieds and Directories 10% ($2.254) 10% ($2.597) $1,960,000,000
Lead Generation 6% ($1.451) 5% ($1.339) $2,033,000,000
E-Mail 1% ($0.292) 1% ($0.195) $330,000,000
Display Related  
– Digital Video Commercials 4% ($1.017) 5% ($1.420) $5,518,000,000
– Ad Banners / Display Ads 22% ($5.061) 24% ($6.230) $7,373,000,000
– Sponsorships 2% ($0.383) 3% ($0.718) $501,000,000
– Rich Media 7% ($1.505) 6% ($1.538) $1,815,000,000
Total Display Related 35% ($7.965) 38% ($9.906) $15,120,000,000
Revenue Pricing Models  
Impression-Based 37% ($8.355) 33% ($8.589) 33% ($12.728)
Performance-Based 59% ($13.412) 62% ($16.198) 62% ($19.292)
Hybrid 4% ($894) 5% ($1.254) 5% ($4.039)
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Statistic Sources & References
Sources: Internet Advertising Bureau
Content Author: Statistic Brain

Date research was conducted: September 4, 2016

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