social network data statistics demographics

Social Networking Statistics

Percent of People Who Use Social Networks Percent Yes
Do you ever use / have a profile on…
Any social network 58 %
Facebook 56 %
LinkedIn 14 %
Twitter 11 %
Google+ 9 %
Largest Socials Networks in the World by Number of Users Number of Users
Facebook 1,374,000,000
QZone 635,000,000
Google+ 347,000,000
LinkedIn 336,000,000
Instagram 302,000,000
Twitter 289,000,000
Tumblr 237,000,000
Sina Weibo 162,000,000
Snapchat 113,000,000
Pinterest 73,500,000
Top Reasons for Using Social Networking Sites Percent Yes
Percent who said the following was a MAJOR reason for using social networking sites
Staying in touch with current friends 67 %
Staying in touch with family members 64 %
Connecting with old friends you’ve lost touch with 50 %
Connecting with others with shared hobbies or interests 14 %
Making new friends 9 %
Reading comments by celebrities, athletes or politicians 5 %
Finding potential romantic or dating partners 3 %
Top ten most engaged countries for social networking  Average Hours Per Month
Israel 11.1
Argentina 10.7
Russia 10.4
Turkey 10.2
Chile 9.8
The Philippines 8.7
Colombia 8.5
Peru 8.3
Venezuela 7.9
Canada 7.7
United States 7.6
Statistic & Data References
Sources: Browser Media, Socialnomics, MacWorld
Date research was conducted: December 1st, 2015