social media marketing statistics

Social Media Marketing Statistics

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Social Media Marketing Statistics Data
Percent of B2B buyers who believe companies should utilize social media 85 %
Percent of Chief Marketing Officers who leverage social networks to engage with customers 20 %
Amount marketers spend on Social Media advertising each year $8,300,000,000
Percent of marketers who plan to increase their Social Media efforts next year 17 %
Percent of consumer comments on a brand’s social media page that are responded to 20 %
Percent of marketers that claim social media can be directly linked to revenue 9 %
Percent of companies that have social media teams 78 %
Percent of web users who look towards social media when making a purchase 22 %
Percent of small businesses that say they’ve gained new customers by using social media 60 %
Why Businesses Invest In Social Media Percent
Increase brand exposure 83 %
Increase Web Traffic 69 %
To gain market insights 65 %
Top Reasons Why People Follow Brands on Social Media Percent
Promotions and discounts 71 %
Fot latest products and information 66 %
Customer service 49 %
Entertaining content 44 %
Ability to offer feedback 21 %

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Statistic Sources & References
Sources: Marketing Land, Forbes, NewsCred, Yahoo Small Business, Twitter, Facebook
Content Author: Statistic Brain

Date research was conducted: October 25, 2016

Social Media Marketing Statistics

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