soap industry statistics

Soap Industry Statistics

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Personal Cleansing Category Market ShareMarket Share of Sales
Dove21.5 %
Dial14 %
Soft Soap9.25 %
Lever 20007.75 %
Irish Spring6.5 %
Cares6.25 %
Olay5.5 %
Other29.25 %
Soap Industry StatisticsData
Annual hand and body soap industry revenue$3.1 billion
Percent of soap sales that were liquid soaps i.e. "Body Wash"87 %
Percent of soap sales that were solid bar soap23 %
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Statistic Sources & References
Sources: Nielsen, Statistic Brain Research Institute
Content Author: Statistic Brain

Date research was conducted: September 24, 2017

Soap Industry Statistics

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