soap industry statistics

Soap Industry Statistics

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Personal Cleansing Category Market Share Market Share of Sales
Dove 21.5 %
Dial 14 %
Soft Soap 9.25 %
Lever 2000 7.75 %
Irish Spring 6.5 %
Cares 6.25 %
Olay 5.5 %
Other 29.25 %
Soap Industry Statistics Data
Annual hand and body soap industry revenue $3.1 billion
Percent of soap sales that were liquid soaps i.e. "Body Wash" 87 %
Percent of soap sales that were solid bar soap 23 %
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Statistic Sources & References
Sources: Nielsen, Statistic Brain Research Institute
Content Author: Statistic Brain

Date research was conducted: February 2, 2016

Soap Industry Statistics

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