Small Business Website Statistics
Statistic Verification
Source: E-Marketer, Barlow Researchers, U.S. Census Bureau, Jupiter Research
Research Date: 1.1.2014
Small Business Website Statistics Data
Percent of small businesses with websites in 2014 53 %
Percent of small businesses with websites in 2009 45 %
Percent who plan on getting a website for their business 13 %
Smart phone users who have purchased an item via m-commerce 37 %
Percent of retailers using m-commerce 8.8 %
Reasons Given For Not Having a Business Website  
Business currently does not need one 41 %
Cost 19 %
Lack of time 16 %
Other 10 %
Too complex 9 %
Business will never need one 4 %
Not sure 1 %
Small Business Website Functions  
General Information 80 %
Customer Service 45 %
Capture Leads 35 %
E-Commerce 30 %
Reservations / Appointments 15 %
Posting a Blog 13 %
The following is a breakdown of the percent of businesses with a website inside of a specific annual revenue range.
Annual Revenue of Business Percent With Websites
Annual sales of $100,000 – $499,000 45 %
Annual sales of $500,000 – $999,000 49 %
Annual sales of $1,000,000 – $2,490,000 69 %
Annual sales of $2,500,000 – $4,500,000 67 %
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