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Sex Toy Industry Statistics

Sex Toy Industry Statistics Data
Annual worldwide sex toy industry revenue $15,250,000,000
Percent of adults globally who have used sex toys during sex 23 %
Percent of adults who reported kinky play, including using masks, blindfolds, or bondage 20 %
Percent of men who have reported using a vibrator 20 %
Percent of women between ages 18 and 60 who have used a sex toy 44 %
Percent of women who were in their 20s when they first tried a sex toy 50 %
Percent of women who masturbate with a sex toy at least once a week 12 %
Country with highest percent of vibrator ownership – New Zealand 38 %
Number of "Adult" items Amazon has in stock 60,000
  Most Popular Sex-Toys Purchased Online Percent of Sales
1 Vibrator 19.2 %
2 Rubber Penis 16 %
3 Lubrication 14 %
4 Anal Beads 12 %
5 Penis Rings 11.8 %
6 Rubber Vagina 8.5 %
7 Blindfolds / Feathers 5 %
8 Harness / Strap-On Penis 4 %
9 Furry Handcuffs 3 %
10 Bondage Gear 2 %
11 Other 4.5 %
Rank Cities With the Highest Number of Google Searches for Sex Toys Volume Index
1 Atlanta, Georgia 100
2 Dallas, Texas 94
3 Denver, Colorado 91
4 Houston, Texas 89
5 Chicago, Illinois 88
6 Minneapolis, Minnesota 87
7 Philadelphia, Pennsylvania 86
8 New York, New York 83
9 Washington D.C. 73
10 Los Angeles 72
Countries With the Highest Number of Google Searches for Sex Toys Volume Index
1 United States 100
2 United Kingdom 84
3 South Africa 75
4 Trinidad and Tobago 74
5 Canada 72
6 New Zealand 71
7 Australia 69
8 Jamaica 61
9 Sri Lanka 61
10 Czech Republic 52
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A sex toy is an object or device that is primarily used to facilitate human sexual pleasure. Many popular sex toys are designed to resemble human genitals and may be vibrating or non-vibrating. The term can also include BDSM apparatus and sex furniture such as slings. Sex toys and lubricants have become increasingly available in major commercial outlets in the United States. Globally, the sex toy industry is valued at USD 15 billion, with a growth rate of 30%. 70% of sex toys are manufactured in China.

Statistic Verification
Source: The Bermen Center, Society for the Scientific Study of Sexuality, Durex, Amazon.com
Research Date: March 1st, 2016

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