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Purchase Decision Statistics

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Influencing Factor Positive Response
Price 53.4 %
Prior relationship with vendor 17.2 %
Prior relationship with salesperson 1.7 %
Trust in brand name 19.8 %
Company reputation 25 %
Peer / Colleague recommendation 7.8 %
Management recommendation 18.1 %
Trade show demonstration 2.6 %
Information on company website 3.4 %
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Statistic Sources & References
Sources: National Association of Call Centers (NACC) 1,025 Survey Responses
Content Author: Statistic Brain

Date research was conducted: March 18, 2015

Purchase Decision Statistics

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