Private Label Brand Statistics

Share This Data
Private Label Brand StatisticsData
Percent decrease in price of a private label brand over the leading brand20 %
Annually savings to consumers by choosing private labels$32,000,000,000
Total size of the private label market in the U.S.$65,000,000,000
Percent of consumers who define store brands as "brands"75 %
Ratio of items sold in supermarkets that are private label1 in 5
Private Label Share fo Total Retail Sales by CountryMarket Share
Switzerland53 %
Spain51 %
UK45 %
Portugal44 %
Germany42 %
Belgium41 %
France36 %
Netherlands29 %
Canada25 %
Poland19 %
United States18 %
Top U.S. Private Label SalesAnnual Sales
Wal-Mart$32,209,000
Kroger$27,939,000
Costco$14,209,000
Safeway$12,029,000
Loblaw$9,208,000
Trader Joe’s$8,342,000
Aldi$7,404,000
Target$7,100,000
PREV DATA SET
Statistic Sources & References
Sources: Retail Systems Research, PLByer, Core Solutions, Now Private Labels
Content Author: Statistic Brain

Date research was conducted: September 5, 2016

Private Label Brand Statistics

Marketing
ADVERTISEMENT
Related Statistic Brain Research