Private-Label-Brands

Private Label Brand Statistics

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Private Label Brand Statistics Data
Percent decrease in price of a private label brand over the leading brand 20 %
Annually savings to consumers by choosing private labels $32,000,000,000
Total size of the private label market in the U.S. $65,000,000,000
Percent of consumers who define store brands as "brands" 75 %
Ratio of items sold in supermarkets that are private label 1 in 5
Private Label Share fo Total Retail Sales by Country Market Share
Switzerland 53 %
Spain 51 %
UK 45 %
Portugal 44 %
Germany 42 %
Belgium 41 %
France 36 %
Netherlands 29 %
Canada 25 %
Poland 19 %
United States 18 %
Top U.S. Private Label Sales Annual Sales
Wal-Mart $32,209,000
Kroger $27,939,000
Costco $14,209,000
Safeway $12,029,000
Loblaw $9,208,000
Trader Joe’s $8,342,000
Aldi $7,404,000
Target $7,100,000
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Statistic Sources & References
Sources: Retail Systems Research, PLByer, Core Solutions, Now Private Labels
Content Author: Statistic Brain

Date research was conducted: September 5, 2016

Private Label Brand Statistics

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