| Pinterest Company Statistics |
Data |
| Total number of Pinterest users |
73,500,000 |
| Number of daily visitors |
1,360,000 |
| Percent of Pinterest visitors that are mobile only |
35 % |
| Number of Pinterest business accounts |
575,000 |
| Monthly Pinterest pageviews |
2,500,000,000 |
| Pinterest investment funding since launch |
$564,000,000 |
| Current Pinterest valuation |
$3,800,000,000 |
| Number of Pinterest employees |
225 |
| Percent of American online adult women that use Pinterest |
44 % |
| Percent of American online adult men that use Pinterest |
28 % |
| Pinterest user with the most followers : Joy Cho |
13,352,000 |
| Pinterest brand with the most followers : Nordstrom |
4,400,000 |
| Pinterest User Behavior Statistics |
Data |
| Percent of Pinterest users that use it daily |
23 % |
| Average time spent on Pinterest per visit |
15.8 minutes |
| Average time spent on Pinterest per month |
98 minutes |
| Percent of Pinterest users that consult it while making in-store purchases |
52 % |
| Percent that use Pinterest over browsing catalogs |
49 % |
| Percent of users that try a Pinterest-inspired activity monthly |
64 % |
| Average sales order for website visitors referred by Pinterest |
$58.95 |
| Percent of online shoppers that bought something from a recommendation on Pinterest |
47 % |
| Percent of all Pinterest pins that come from Etsy.com |
|
| Pinterest User Demographics |
Percent |
| Female |
68.2 % |
| White |
32 % |
| Hispanic |
21 % |
| Black |
12 % |
| U.S. Based |
60 % |
| Household income under $30,000 |
10 % |
| Household income between $30,000 – $75,000 |
29 % |
| Household income between $75,000 – $100,000 |
27 % |
| Household income over $100,000 |
28 % |
| Users by Select Country |
Users |
| India |
2,400,000 |
| Mexico |
1,600,000 |
Digital Technology
Statistic Sources & References
Sources: Pinterest, Business Insider, Statistic Brain Research Institute
Content Author: Statistic Brain
Date research was conducted: June 23, 2015
Pinterest Company Statistics
Digital Technology
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