Nike Company Visual History Timeline

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1962
November
After graduating from the Stanford Graduate School of Business, Phil Knight sets out on a trip around the world, stopping in Kobe, Japan. There, he discoveres the Tiger-brand running shoe, manufactured by Onitsuka Co. (now ASICS). Knight makes a cold call to Mr. Onitsuka, and is able to secure Tiger distribution rights for the western United States.
1964
January 25th
Phil Knight and his University of Oregon track coach Bill Bowerman found Blue Ribbon Sports and begin selling Tiger running shoes.

Bill Bowerman

Phil Knight
1964
Blue Ribbon Sports sells 1,300 pairs of Japanese running shoes grossing $8,000. The majority of sales are at track meets where Knight sells out of the trunk of his car.
1965
BRS hires its first full-time employee as sales reach $20,000
1966
BRS opens its first retail store, located at 3107 Pico Boulevard in Santa Monica, California.
1971
BRS prepares to launch its own line of footwear.
The new line of shoe is set to retail for $21.95
1971
June 18th
Carolyn Davidson, a graphic design student at Portland State University, designs the Swoosh logo for use on the new BRS running shoe called “Nike“. Davidson is paid $2 an hour to provide design ideas and earns a total of $35 for her work. When Knight sees the logo, he comments, “Well, I don’t love it, but maybe it will grow on me.”
1976
Nike hires John Brown and Partners as its first advertising agency. The agency creates the first “brand ad” for Nike, called “There is no finish line”, in which no Nike product is shown.
1980
December
Nike goes public after attaining 50% market share of the U.S. athletic shoe market.
1984
Nike signs Michael Jordan to a five year $2.5 million, sponsorship deal. When the first pair of Air Jordans are released, they are banned by the NBA for not adhering to the league’s dress code.
1987
Nike releases a new line of shoe called the “Nike Air Max”
1988
The slogan “Just Do It” is coined by Nike’s primary ad agency Wieden+Kennedy.
Agency co-founder Dan Wieden credits his inspiration for the slogan to the last words spoken by Gary Gilmore before he was executed.
1996
Nike signes 19-year-old Tiger Woods to a $40 million, five year contract.
2002
Nike purchases surf apparel company Hurley International
2003
Nike purchases Converse for $309 million
2004
Nike acquires Starter then sells it off in 2007.
2015
Phil Knight announces he is stepping down as chairman of Nike.
2015
Nike’s annual sales revenue reaches $30,601,000,000 and now has 62,600 employees.

 

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Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain

Date research was conducted: July 19, 2016

Nike Company Visual History Timeline

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