When Statistic Brain released its database of information to the internet back in 2009 it used a temporary Helvetica typeface logo with the intention of doing a full corporate identity and logo rebrand within a year or two.
“Six years later, we hadn’t even touched the logo and definitely needed a fresh update. Finally, we reached out to several Southern California based marketing agencies to give us a facelift.” Commented Topher Sevon, Statistic Brain’s VP of Marketing. Half a dozen agencies were in the running but it was David Riley Associates located in Newport Beach that claimed the project.
Statistic Brain Founder and CEO Seth Harden remarked, “We were impressed by their long history of managing brands like Disney and Universal Studios. They immediately shared our vision and understood where we wanted to go with the rebrand. Our goal has always been to deliver information in the best format possible, down to a critique of the font we use for the data on our site.”
Working out of an office in Newport Beach, just minutes away from the ocean, David Riley and his team of creatives submitted several logos and site designs. The winning logo is 12 evenly sliced broadcast signals that form a perfectly symmetrical S painted with colors from the entire CRT gamut.
The design team worked closely with the web development team to completely overhaul the Statistic Brain website. The old site utilized a separate desktop and mobile site requiring upkeep on both sites and often caused issues when viewing on mobile devices. The new site is a fully responsive bootstrapped site that displays perfectly on any size screen.
“The new site design isn’t just a point of pride, it has substantially decreased page load time and increased the average time users spend on the site both have contributed to an increase in ad revenue which allowed us to increase the size of our research team.” Noted the VP of Operation Lauren Fink.
David Riley Associates has also taken over management of Statistic Brain’s monthly newsletter and a number of other marketing roles. It appears Statistic Brain has found the perfect creative partner to deliver their research in an aesthetically pleasing manner. Harden finished by stating, “The internet is a quickly changing landscape, I’m excited to see what David Riley and his team will create for us five years from now when it’s time to invigorate our brand again.”