NASCAR Racing Statistics
Statistic Verification
Source: NASCAR, Columbia Business, Sports Illustrated
Date Verified: 1.14.2014
NASCAR Racing Statistics Data
Annual NASCAR revenue $3.1 Billion
Average NASCAR ticket price $92.16
Number of NASCAR fans 75 Million
Average NASCAR race attendance 99,853
Total annual NACAR attendance 3.6 Million
Number of households that watch the Daytona 500 12.5 Million
Annual worth of NASCAR television contract $560 Million
Percent of NASCAR fans who are women 40 %
Annual amount spent by women on NASCAR-licensed products $250 million
Percent of NASCAR fans who are minorities 21 %
Percent of kids age 7 to 17 that reported being NASCAR fans 50 %
Percent of fans who are willing to pay more to buy a sponsor’s product 66 %
Average annual amount a sponsor invest in a racing team $15 million
Percent of NASCAR fans who could name every sponsor of the top 30 ranked cars 36 %
NASCAR Team Expense Statistics Amount
Average NASCAR Drivers’ Salary including endorsements $7.5 Million
Average NASCAR team member salary $35,000
Average spent annually by a NASCAR team on travel $1 Million
Average spent per race by a NASCAR team on tires $20,000
Average spent on in-house engine program by a NASCAR team $3.5 million
Average spent on a NASCAR racing car $1.5 Million
Top Television Rated NASCAR Races
  Track 2013 2012
1 Daytona 11.3 10.9
2 California 7.4 7.9
3 Las Vegas 6.2 6.4
4 Atlanta 1.5* 5.5
5 Bristol 6.2 6.3
6 Martinsville 6.2 5.1
7 Texas 5.4 5.7
8 Phoenix 4.8 5.1
9 Talladega 1.7* 7.6
10 Darlington 4.3 4.4
11 Richmond 4.8 5.6
12 Charlotte 5.1 6.1
* Race on Monday because of rain
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