Mobile Browser vs Application Preferences

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US consumers’ favorite mobile activities and preferences for accessing the activity via app or browser
CategoryParticipatedPrefer AppsPrefer Browser
Media and Entertainment:   
Social networking76%54%46%
Local info73%46%54%
News68%37%63%
Music63%55%45%
Games61%61%39%
Video56%42%58%
Sports42%33%67%
Blogs/blogging41%25%75%
Product reviews34%22%78%
Travel and Mapping:   
Maps/directions81%52%48%
Research travel47%25%75%
Check travel reviews43%23%77%
Check travel itinerary39%32%68%
Banking and Tinance:   
Check bank account67%42%58%
Conduct bank transactions51%39%61%
Budgeting43%44%56%
Shopping:   
For every shopping activity, including researching products and prices, reviews, promotions
and purchasing products, most respondents (61-81%) preferred browser to native app.
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Statistic Sources & References
Sources: Keynote/Adobe
Content Author: Statistic Brain

Date research was conducted: July 17, 2017

Mobile Browser vs Application Preferences

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