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Mobile Browser vs Application Preferences

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US consumers’ favorite mobile activities and preferences for accessing the activity via app or browser
Category Participated Prefer Apps Prefer Browser
Media and Entertainment:      
Social networking 76% 54% 46%
Local info 73% 46% 54%
News 68% 37% 63%
Music 63% 55% 45%
Games 61% 61% 39%
Video 56% 42% 58%
Sports 42% 33% 67%
Blogs/blogging 41% 25% 75%
Product reviews 34% 22% 78%
Travel and Mapping:      
Maps/directions 81% 52% 48%
Research travel 47% 25% 75%
Check travel reviews 43% 23% 77%
Check travel itinerary 39% 32% 68%
Banking and Tinance:      
Check bank account 67% 42% 58%
Conduct bank transactions 51% 39% 61%
Budgeting 43% 44% 56%
Shopping:      
For every shopping activity, including researching products and prices, reviews, promotions
and purchasing products, most respondents (61-81%) preferred browser to native app.
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Statistic Sources & References
Sources: Keynote/Adobe
Content Author: Statistic Brain

Date research was conducted: March 17, 2015

Mobile Browser vs Application Preferences

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