mlm multi level marketing statistics

MLM Direct Selling Statistics

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MLM Participant StatisticsNumber
Percent of MLM participants who lost money99.7 %
Average annual income of MLM participants who generate more than $1$5,000
Number of People involved in Multi Level Marketing CompaniesNumber
201418,200,000
201316,800,000
201215,900,000
201115,600,000
201015,800,000
200916,100,000
Total annual retail sales of all U.S. MLM companiesAnnual Sales
2014$34,500,000,000
2013$32,670,000,000
2012$31,630,000,000
2011$29,870,000,000
2010$28,560,000,000
2009$28,330,000,000
Largest MLM Companies by Global RevenueAnnual Sales
Avon$11,300,000,000
Amway$10,900,000,000
Herbalife$3,500,000,000
Natura Cosmeticos SA$3,000,000,000
Vorwerk & Co. KG$3,000,000,000
Mary Kay Inc.$2,900,000,000
Tupperware Brands Corp$2,600,000,000
Oriflame Cosmetics SA$2,100,000,000
Nu Skin Enterprises, Inc.$1,700,000,000
Belcorp$1,600,000,000
Ethnic and Racial Demographics of MLM ParticipantsPercent
White57 %
Hispanic21 %
Black11 %
Asian5 %
Pacific Islander1 %
Other5 %
SexPercent
Female74.4 %
Male25.6 %
Sales by Product GroupPercent
Wellness31 %
Services24 %
Home & Family Care / Durables17 %
Personal Care15 %
Clothing & Accessories10 %
Leisure / Educational3 %
Sales by RegionPercent
South37.4 %
West24.3 %
Midwest20.5 %
Northeast17.4 %
Sales StrategyPercent
Person-to-Person71.5 %
Party Plan22.4 %
Other6.1 %
Percent of Company Participants That Lost MoneyPercent
Amway / Quixtar99.9 %
Herbalife99.42 %
Largest Pyramid Schemes to get Shut Down
CompanyCost of SettlementParticipants
Fortune Hi-Tech Marketing$169,000,000350,000
BurnLounge$16,200,00056,000
Global Information Network$37,000,00035,000
Trek Alliance$1,500,000N/A
TelexFreeN/A1,900,000
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Statistic Sources & References
Sources: Direct Marketing Association
Content Author: Statistic Brain

Date research was conducted: March 4, 2017

MLM Direct Selling Statistics

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