mlm multi level marketing statistics

MLM Direct Selling Statistics

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MLM Participant Statistics Number
Percent of MLM participants who lost money 99.7 %
Average annual income of MLM participants who generate more than $1 $5,000
Number of People involved in Multi Level Marketing Companies Number
2014 18,200,000
2013 16,800,000
2012 15,900,000
2011 15,600,000
2010 15,800,000
2009 16,100,000
Total annual retail sales of all U.S. MLM companies Annual Sales
2014 $34,500,000,000
2013 $32,670,000,000
2012 $31,630,000,000
2011 $29,870,000,000
2010 $28,560,000,000
2009 $28,330,000,000
Largest MLM Companies by Global Revenue Annual Sales
Avon $11,300,000,000
Amway $10,900,000,000
Herbalife $3,500,000,000
Natura Cosmeticos SA $3,000,000,000
Vorwerk & Co. KG $3,000,000,000
Mary Kay Inc. $2,900,000,000
Tupperware Brands Corp $2,600,000,000
Oriflame Cosmetics SA $2,100,000,000
Nu Skin Enterprises, Inc. $1,700,000,000
Belcorp $1,600,000,000
Ethnic and Racial Demographics of MLM Participants Percent
White 57 %
Hispanic 21 %
Black 11 %
Asian 5 %
Pacific Islander 1 %
Other 5 %
Sex Percent
Female 74.4 %
Male 25.6 %
Sales by Product Group Percent
Wellness 31 %
Services 24 %
Home & Family Care / Durables 17 %
Personal Care 15 %
Clothing & Accessories 10 %
Leisure / Educational 3 %
Sales by Region Percent
South 37.4 %
West 24.3 %
Midwest 20.5 %
Northeast 17.4 %
Sales Strategy Percent
Person-to-Person 71.5 %
Party Plan 22.4 %
Other 6.1 %
Percent of Company Participants That Lost Money Percent
Amway / Quixtar 99.9 %
Herbalife 99.42 %
Largest Pyramid Schemes to get Shut Down
Company Cost of Settlement Participants
Fortune Hi-Tech Marketing $169,000,000 350,000
BurnLounge $16,200,000 56,000
Global Information Network $37,000,000 35,000
Trek Alliance $1,500,000 N/A
TelexFree N/A 1,900,000
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Statistic Sources & References
Sources: Direct Marketing Association
Content Author: Statistic Brain

Date research was conducted: August 4, 2015

MLM Direct Selling Statistics

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