Internet Travel & Hotel Booking Statistics

Online Travel Booking Statistics Data
Number of travel bookings made on the internet each year 148.3 million
Percent of all travel reservations made on the internet 57 %
Percent of same day hotel reservations made from a smartphone 65 %
Internet Source for Hotel Booking Share of Bookings
Brand Website: Website where distribution is operated and managed by the brand (e.g www.marriott.com/). 65.4 %
Merchant Website: (e.g. Expedia/Hotels.com, Travelocity and Orbitz). 19.5 %
Opaque Website: Customers to choose a fare or rate without knowing the brand of the supplier until after the item is purchased (e.g. Priceline). 11.3 %
Retail Website: Third-party distributor where the hotel lists inventory at the same price that it is sold to the consumer and hotel pays distributor agreed upon commission (e.g. HRS, Bookings, Venere in Europe). 3.7 %
Annual Online Travel Sales Online Sales
2012 $162.4 billion
2011 $145 billion
2010 $128.9 billion
2009 $116.1 billion
2008 $105.1 billion
2007 $93.8 billion
Online Travel Sales Revenue Breakup (Q1 2012)  
Hotel Reservations 39 %
Air Ticketing 37 %
Packaged Tour 17 %
Corporate Travel 4 %
Others 3 %
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Top Visited Travel Sites by Traffic Alexa Rank
Booking.com (Part of Priceline.com) 157
Expedia.com 427
Hotels.com 601
Priceline.com 697
Kayak.com 816
Travelocity.com 1,108
Orbitz.com 1,215
Hotwire.com 1,573
Travel Booking Site Statistics Data
Average number of reviews for a hotel 238
Percent of travelers who find user reviews important 81 %
Percent of travelers who won't book a hotel without reviews 49 %
Percent of travel reviews written by women 53 %
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Statistic Sources & References
Sources: eTrack, eMarketer, Alexa.com
Content Author: Statistic Brain

Date research was conducted: April 26, 2016

Internet Travel & Hotel Booking Statistics

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