internet travel booking statistics

Internet Travel & Hotel Booking Statistics

Online Travel Booking Statistics Data
Number of travel bookings made on the internet each year 148.3 million
Percent of all travel reservations made on the internet 57 %
Percent of same day hotel reservations made from a smartphone 65 %
Internet Source for Hotel Booking Share of Bookings
Brand Website: Website where distribution is operated and managed by the brand (e.g 65.4 %
Merchant Website: (e.g. Expedia/, Travelocity and Orbitz). 19.5 %
Opaque Website: Customers to choose a fare or rate without knowing the brand of the supplier until after the item is purchased (e.g. Priceline). 11.3 %
Retail Website: Third-party distributor where the hotel lists inventory at the same price that it is sold to the consumer and hotel pays distributor agreed upon commission (e.g. HRS, Bookings, Venere in Europe). 3.7 %
Annual Online Travel Sales Online Sales
2012 $162.4 billion
2011 $145 billion
2010 $128.9 billion
2009 $116.1 billion
2008 $105.1 billion
2007 $93.8 billion
Online Travel Sales Revenue Breakup (Q1 2012)  
Hotel Reservations 39 %
Air Ticketing 37 %
Packaged Tour 17 %
Corporate Travel 4 %
Others 3 %
Top Visited Travel Sites by Traffic Alexa Rank (Part of 157 427 601 697 816 1,108 1,215 1,573
Travel Booking Site Statistics Data
Average number of reviews for a hotel 238
Percent of travelers who find user reviews important 81 %
Percent of travelers who won't book a hotel without reviews 49 %
Percent of travel reviews written by women 53 %

Arguably one the best features of the internet is the ease at which one can research and book travel plans. Internet travel booking revenue has grown by more than 73% over the past five years.

Statistic Verification
Source: eTrack, eMarketer,
Research Date: April 26th, 2016

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