instagram company statistics

Instagram Company Statistics

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Instagram Company Statistics Data
Total number of Instagram users 500,235,000
Instagram total revenue in 2016 projected $1,480,000,000
Instagram total revenue in 2015 $600,000,000
Total number of photos shared on Instagram 34,700,000,000
Average number of photos uploaded each day to Instagram 52,000,000
Average number of likes per day 1,650,000,000
Percent of Instagram users located outside the US 60 %
Total videos uploaded to Instagram in the first 24 hours of the video addition 5,000,000
Instagram Demographics Use Instagram
Percent of internet users who use Instagram 14 %
Men 11 %
Women 17 %
Race / Ethnicity  
White, Non-Hispanic 11 %
Black, Non-Hispanic 23 %
Hispanic 18 %
Age  
18-29 28 %
30 – 49 14 %
50 – 64 3 %
65 + 2 %
Education Attainment  
Less than high school / high school grad 12 %
Some college 15 %
College + 12 %
Annual Household Income  
Less than $30,000 15 %
$30,000 – $49,999 14 %
$50,000 – $74,999 12 %
$75,000 + 12 %
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Filter Popularity Usage
Popularity is the average number of photo interactions per 1,000 followers. Usage percent is normalized.
Mayfair 3 46 %
No Filter 26 36 %
Inkwell 1 33 %
Walden 2 31 %
Amaro 3 31 %
Lo-Fi 4 30 %
Valencia 3 30 %
Hefe 2 28 %
Hudson 2 28 %
X-Pro II 3 27 %
Lord Kelvin 1 25 %
Rise 3 25 %
Sutre 1 24 %
Nashville 1 23 %
Willow 1 22 %
Sierra 2 21 %
Earlybird 2 17 %
1977 1 16 %
Brannan 1 15 %
Toaster 1 14 %
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Statistic Sources & References
Sources: Track Maven, Pew Research, Instagram
Content Author: Statistic Brain

Date research was conducted: September 1, 2016

Instagram Company Statistics

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