Instagram Company Statistics
Statistic Verification
Source: Track Maven, Pew Research, Instagram
Date Verified: 11.17.2013
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. In its largest acquisition deal to date, Facebook made an offer to purchase Instagram (with its 13 employees) for approximately $1 billion in cash and stock in April 2012.
Instagram Company Statistics Data
Total number of Instagram users 152,000,000
Total number of photos shared on Instagram 16,000,000,000
Average number of photos uploaded each day to Instagram 55,000,000
Average number of likes per day 1,200,000,000
Percent of Instagram users located outside the US 60 %
Total videos uploaded to Instagram in the first 24 hours of the video addition 5,000,000
Instagram Demographics Use Instagram
Percent of internet users who use Instagram 13 %
Men 10 %
Women 16 %
Race / Ethnicity  
White, Non-Hispanic 11 %
Black, Non-Hispanic 23 %
Hispanic 18 %
Age  
18-29 28 %
30 – 49 14 %
50 – 64 3 %
65 + 2 %
Education Attainment  
Less than high school / high school grad 12 %
Some college 15 %
College + 12 %
Annual Household Income  
Less than $30,000 15 %
$30,000 – $49,999 14 %
$50,000 – $74,999 12 %
$75,000 + 12 %
Filter Popularity Usage
Popularity is the average number of photo interactions per 1,000 followers. Usage percent is normalized.
Mayfair 3 46 %
No Filter 26 36 %
Inkwell 1 33 %
Walden 2 31 %
Amaro 3 31 %
Lo-Fi 4 30 %
Valencia 3 30 %
Hefe 2 28 %
Hudson 2 28 %
X-Pro II 3 27 %
Lord Kelvin 1 25 %
Rise 3 25 %
Sutre 1 24 %
Nashville 1 23 %
Willow 1 22 %
Sierra 2 21 %
Earlybird 2 17 %
1977 1 16 %
Brannan 1 15 %
Toaster 1 14 %

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