instagram company statistics

Instagram Company Statistics

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Instagram Company StatisticsData
Total number of Instagram users715,125,000
Instagram total revenue in 2016 projected$1,480,000,000
Instagram total revenue in 2015$600,000,000
Total number of photos shared on Instagram34,700,000,000
Average number of photos uploaded each day to Instagram52,000,000
Average number of likes per day1,650,000,000
Percent of Instagram users located outside the US60 %
Total videos uploaded to Instagram in the first 24 hours of the video addition5,000,000
Instagram DemographicsUse Instagram
Percent of internet users who use Instagram14 %
Men11 %
Women17 %
Race / Ethnicity
White, Non-Hispanic11 %
Black, Non-Hispanic23 %
Hispanic18 %
Age
18-2928 %
30 – 4914 %
50 – 643 %
65 +2 %
Education Attainment
Less than high school / high school grad12 %
Some college15 %
College +12 %
Annual Household Income
Less than $30,00015 %
$30,000 – $49,99914 %
$50,000 – $74,99912 %
$75,000 +12 %
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Filter PopularityUsage
Popularity is the average number of photo interactions per 1,000 followers. Usage percent is normalized.
Mayfair346 %
No Filter2636 %
Inkwell133 %
Walden231 %
Amaro331 %
Lo-Fi430 %
Valencia330 %
Hefe228 %
Hudson228 %
X-Pro II327 %
Lord Kelvin125 %
Rise325 %
Sutre124 %
Nashville1 23 %
Willow122 %
Sierra221 %
Earlybird2 17 %
1977116 %
Brannan115 %
Toaster114 %
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Statistic Sources & References
Sources: Track Maven, Pew Research, Instagram
Content Author: Statistic Brain

Date research was conducted: July 1, 2017

Instagram Company Statistics

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