Industries That Spend The Most on Google Advertising
Statistic Verification
Source: Google Adwords, WordStream
Research Date: 7.4.2013
Advertising through Google’s ad network continues to rise as companies rush to get their brands imprinted into the internet biosphere. Here’s a breakdown of the spending by industry and some common keywords used to target potential customers.
Industry Ad Spending
Google’s 2011 advertising revenue $37.9 Billion
Breakdown By Industry  
Finance & Insurance $4 billion
Retailers & General Merchandise $2.8 billion
Travel & Tourism $2.4 billion
Jobs & Education $2.2 billion
Home & Garden $2.1 billion
Computers & Consumer Electronics $2 billion
Vehicles $2 billion
Internet & Telecom $1.7 billion
Business & Industrial $1.6 billion
Occasions & Gifts $1.2 billion
1. Top Advertisers in Finance & Insurance Ad Spending
State Farm $43.7 million
Progressive $43.1 million
Geico $23.7 million
Quicken Loans $21.1 million
eHealth Insurance $20.6 million
Commonly Used Keywords & Cost Per Click CCP
Self Employed Health Insurance $43.39
Cheap Car Insurance $33.97
Affordable Life Insurance $28.53
Credit Card for Bad Credit $19.64
Refinance Mortgage $8.15
2. Top Advertisers in Retailers & Merchandise Ad Spending
Amazon.com $55.2 million
ebay.com $42.8 million
Macy’s $35.6 million
Sears $34.3 million
JCPenney $30.9 million
Commonly Used Keywords & Cost Per Click CCP
Zumba Dance DVD $5.18
Proform Treadmill $3.80
Weber Grill Accessories $1.95
Lego Activity Table $3.02
Barbie Doll $1.20
3. Top Advertisers in Travel & Tourism Ad Spending
Booking.com $40.4 million
Expedia.com $28.9 million
Kayak.com $28.7 million
Marriot $20.9 million
Priceline.com $19.6 million
Commonly Used Keywords & Cost Per Click CCP
New York Hotels $7.69
Plane Tickets $6.95
Cheap Hotels $5.49
Rental Car Deals $5.37
Last Minute Flights $2.49
4. Top Advertisers in Jobs and Education Ad Spending
University of Phoenix $46.9 million
ITT Technical Institute $29.9 million
DeVry $19.7 million
Capella University $17 million
Classes USA $16.3 million
Commonly Used Keywords & Cost Per Click CCP
Accredited Online College Degrees $34.87
Online Nursing Degree $18.11
Online Certificate Programs $14.02
Unemployment Benefits $1.37
Entry Level Jobs $1.31
5. Top Advertisers in Home & Garden Ad Spending
Lowe’s $59.1 million
The Home Depot $50.3 million
Servicemagic.com $21.4 million
Sears Home Services $20.7 million
Lighting Universe $15 million
Commonly Used Keywords & Cost Per Click CCP
Home Air Conditioners $8.67
Replacement Windows Cost $8.03
Appliance Repair $7.06
Cabinet Refacing $6.07
Window Installation $5.55
6. Top Advertisers in Computers & Electronics Ad Spending
Hewlett Packard $33.3 million
Dell $26.3 million
Best Buy $23.7 million
Apple $17.9 million
Microsoft $16.3 million
Commonly Used Keywords & Cost Per Click CCP
Online Video Conferencing Software $35.53
Ink Cartridge Discount $26.79
Email Marketing Software $22.18
PC Memory $13.13
Anti-Virus Programs $11.89
7. Top Advertisers in Vehicles Ad Spending
Cars.com $21.3 million
AutoTrader.com $20.4 million
Firestone $16.9 million
AAA.com $16.3 million
Chevrolet $15.5 million
Commonly Used Keywords & Cost Per Click CCP
Cheap Hybrid Cars $15.57
Certified Used Cars $8.54
Bridgestone Tires $5.03
Discount Tires $3.67
Emergency Roadside Assistance $2.75
8. Top Advertisers in Internet Telecom Ad Spending
AT&T $40.8 million
Verizon $22.9 million
GoDaddy.com $21.7 million
Comcast $19 million
DirecTV $18.4 million
Commonly Used Keywords & Cost Per Click CCP
High Speed Internet Deals $26.74
Pre Paid Cell Phones $25.38
Domain Registration $20.13
Fios Availability $19.99
Cable Internet Providers $8.60
9. Top Advertisers in Business & Industrial Ad Spending
Uline $35.1 million
Vistaprint $26.9 million
Office Depot $17.3 million
Staples $15.2 million
United Yellow Pages $14.3 million
Commonly Used Keywords & Cost Per Click CCP
Custom Business Cards $13.83
Cheap Office Supplies $10.28
Label Printing Companies $10.01
Foam Packaging $6.07
Office Furniture $4.34
10. Top Advertisers in Occasions & Gifts Ad Spending
1-800-Flowers.com $30.8 million
FTD $30.7 million
proflowers.com $27.2 million
Teleflora $24.8 million
gifts.com $10.1 million
Commonly Used Keywords & Cost Per Click CCP
Funeral Flowers Arrangements $20.95
Flower Delivery $3.88
Wedding Gift Registry $3.85
Gift Baskets $3.53
Bridal Registry $2.56
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