Industries That Spend The Most on Google Advertising
Statistic Verification
Source: Google Adwords, WordStream
Research Date: March 3rd, 2015

Advertising through Google's ad network continues to rise as companies rush to get their brands imprinted into the internet biosphere. Here's a breakdown of the spending by industry and some common keywords used to target potential customers.

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IndustryAd Spending
Google’s 2014 advertising revenue$56.4 Billion
Google’s 2013 advertising revenue$50.5 Billion
Google’s 2012 advertising revenue$43.6 Billion
Google’s 2011 advertising revenue$37.9 Billion
Breakdown By Industry 
Finance & Insurance$4 billion
Retailers & General Merchandise$2.8 billion
Travel & Tourism$2.4 billion
Jobs & Education$2.2 billion
Home & Garden$2.1 billion
Computers & Consumer Electronics$2 billion
Vehicles$2 billion
Internet & Telecom$1.7 billion
Business & Industrial$1.6 billion
Occasions & Gifts$1.2 billion
1. Top Advertisers in Finance & InsuranceAd Spending
State Farm$43.7 million
Progressive$43.1 million
Geico$23.7 million
Quicken Loans$21.1 million
eHealth Insurance$20.6 million
Commonly Used Keywords & Cost Per ClickCCP
Self Employed Health Insurance$43.39
Cheap Car Insurance$33.97
Affordable Life Insurance$28.53
Credit Card for Bad Credit$19.64
Refinance Mortgage$8.15
2. Top Advertisers in Retailers & MerchandiseAd Spending
Amazon.com$55.2 million
ebay.com$42.8 million
Macy’s$35.6 million
Sears$34.3 million
JCPenney$30.9 million
Commonly Used Keywords & Cost Per ClickCCP
Zumba Dance DVD$5.18
Proform Treadmill$3.80
Weber Grill Accessories$1.95
Lego Activity Table$3.02
Barbie Doll$1.20
3. Top Advertisers in Travel & TourismAd Spending
Booking.com$40.4 million
Expedia.com$28.9 million
Kayak.com$28.7 million
Marriot$20.9 million
Priceline.com$19.6 million
Commonly Used Keywords & Cost Per ClickCCP
New York Hotels$7.69
Plane Tickets$6.95
Cheap Hotels$5.49
Rental Car Deals$5.37
Last Minute Flights$2.49
4. Top Advertisers in Jobs and EducationAd Spending
University of Phoenix$46.9 million
ITT Technical Institute$29.9 million
DeVry$19.7 million
Capella University$17 million
Classes USA$16.3 million
Commonly Used Keywords & Cost Per ClickCCP
Accredited Online College Degrees$34.87
Online Nursing Degree$18.11
Online Certificate Programs$14.02
Unemployment Benefits$1.37
Entry Level Jobs$1.31
5. Top Advertisers in Home & GardenAd Spending
Lowe’s$59.1 million
The Home Depot$50.3 million
Servicemagic.com$21.4 million
Sears Home Services$20.7 million
Lighting Universe$15 million
Commonly Used Keywords & Cost Per ClickCCP
Home Air Conditioners$8.67
Replacement Windows Cost$8.03
Appliance Repair$7.06
Cabinet Refacing$6.07
Window Installation$5.55
6. Top Advertisers in Computers & ElectronicsAd Spending
Hewlett Packard$33.3 million
Dell$26.3 million
Best Buy$23.7 million
Apple$17.9 million
Microsoft$16.3 million
Commonly Used Keywords & Cost Per ClickCCP
Online Video Conferencing Software$35.53
Ink Cartridge Discount$26.79
Email Marketing Software$22.18
PC Memory$13.13
Anti-Virus Programs$11.89
7. Top Advertisers in VehiclesAd Spending
Cars.com$21.3 million
AutoTrader.com$20.4 million
Firestone$16.9 million
AAA.com$16.3 million
Chevrolet$15.5 million
Commonly Used Keywords & Cost Per ClickCCP
Cheap Hybrid Cars$15.57
Certified Used Cars$8.54
Bridgestone Tires$5.03
Discount Tires$3.67
Emergency Roadside Assistance$2.75
8. Top Advertisers in Internet TelecomAd Spending
AT&T$40.8 million
Verizon$22.9 million
GoDaddy.com$21.7 million
Comcast$19 million
DirecTV$18.4 million
Commonly Used Keywords & Cost Per ClickCCP
High Speed Internet Deals$26.74
Pre Paid Cell Phones$25.38
Domain Registration$20.13
Fios Availability$19.99
Cable Internet Providers$8.60
9. Top Advertisers in Business & IndustrialAd Spending
Uline$35.1 million
Vistaprint$26.9 million
Office Depot$17.3 million
Staples$15.2 million
United Yellow Pages$14.3 million
Commonly Used Keywords & Cost Per ClickCCP
Custom Business Cards$13.83
Cheap Office Supplies$10.28
Label Printing Companies$10.01
Foam Packaging$6.07
Office Furniture$4.34
10. Top Advertisers in Occasions & GiftsAd Spending
1-800-Flowers.com$30.8 million
FTD$30.7 million
proflowers.com$27.2 million
Teleflora$24.8 million
gifts.com$10.1 million
Commonly Used Keywords & Cost Per ClickCCP
Funeral Flowers Arrangements$20.95
Flower Delivery$3.88
Wedding Gift Registry$3.85
Gift Baskets$3.53
Bridal Registry$2.56

statistics on googles advertising network ? what are the top industries that advertise on google ? how much was spent on google advertising in 2011 2012 ? which what industry spends the most in online advertising ? what keywords pay the most ad revenue highest costing keywords on google ?

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