| Annual In-App Purchase Revenue | Total Revenue |
| 2017 *Projected | $36,887,000,000 |
| 2016 | $23,771,000,000 |
| 2015 | $14,001,000,000 |
| 2014 | $7,856,000,000 |
| 2013 | $4,591,000,000 |
| 2012 | $2,111,000,000 |
| 2011 | $712,000,000 |
| Percent of smartphone users who have made an in-app purchase | Percent |
| 2016 | 91.8 % |
| 2015 | 89.4 % |
| 2014 | 85.2 % |
| Perent of smartphone users who have upgraded from a free app to a paid version | Percent |
| 2016 | 43 % |
| 2015 | 37 % |
| 2014 | 34 % |
| In-App Revenue Source | Percent of Revenue |
| Percent of in-app revenue generated from free apps | 88 % |
| Percent of in-app revenue generated from paid apps | 12 % |
| Average Revenue per Download in the U.S. | Average Per Download |
| Paid only apps | $4.00 |
| Paid with in-app purchases | $3.79 |
| Free with in-app purchases | $2.60 |
| Average Revenue Per Download by Country | Average Per Download |
| Japan | $3.05 |
| Germany | $1.08 |
| United Kingdom | $1.07 |
| United States | $1.05 |
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| Applications with the highest Average Revenue per Download | ARPD |
| Rage of Bahamut | $7.04 |
| Big Fish Casino | $6.80 |
| Clash of Clans | $4.66 |
| The Hobbit : Kingdoms fo Middle-Earth | $4.64 |
| Hay Day | $3.29 |
| MARVEL War of Heroes | $2.93 |
| TurboTax SnapTax | $2.19 |
| The Simpsons : Tapped Out | $2.14 |
| Candy Crush | $1.14 |
| Total number of apps available by store | Number |
| Apple | 1,852,000,000 |
| Google Play | 2,125,000,000 |
| PREV DATA SET |
Statistic Sources & References
Sources: Apple, Google, TechCrunch, Vision Mobile
Date research was conducted: June 25, 2016
In-App Purchase Revenue Statistics
Digital Technology