in-app purchase statistics

In-App Purchase Revenue Statistics

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Annual In-App Purchase RevenueTotal Revenue
2017 *Projected$36,887,000,000
2016$23,771,000,000
2015$14,001,000,000
2014$7,856,000,000
2013$4,591,000,000
2012$2,111,000,000
2011$712,000,000
Percent of smartphone users who have made an in-app purchasePercent
201691.8 %
201589.4 %
201485.2 %
Perent of smartphone users who have upgraded from a free app to a paid versionPercent
201643 %
201537 %
201434 %
In-App Revenue SourcePercent of Revenue
Percent of in-app revenue generated from free apps88 %
Percent of in-app revenue generated from paid apps12 %
Average Revenue per Download in the U.S.Average Per Download
Paid only apps$4.00
Paid with in-app purchases$3.79
Free with in-app purchases$2.60
Average Revenue Per Download by CountryAverage Per Download
Japan$3.05
Germany$1.08
United Kingdom$1.07
United States$1.05
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Applications with the highest Average Revenue per DownloadARPD
Rage of Bahamut$7.04
Big Fish Casino$6.80
Clash of Clans$4.66
The Hobbit : Kingdoms fo Middle-Earth$4.64
Hay Day$3.29
MARVEL War of Heroes$2.93
TurboTax SnapTax$2.19
The Simpsons : Tapped Out$2.14
Candy Crush$1.14
Total number of apps available by storeNumber
Apple1,852,000,000
Google Play2,125,000,000
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Statistic Sources & References
Sources: Apple, Google, TechCrunch, Vision Mobile
Content Author: Statistic Brain

Date research was conducted: June 25, 2016

In-App Purchase Revenue Statistics

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