Holiday Shopping Statistics
Statistic Verification
Source: Comscore, Shoporg, Technet, American Research Group
Research Date: July 13th, 2014

In the United States, the Christmas/holiday shopping season, during which a quarter of all personal spending takes place, is traditionally considered to commence on the day after American Thanksgiving, a Friday colloquially known as either Black Friday or Green Friday. This is widely reputed to be the busiest shopping day of the entire calendar year.

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Holiday Shopping StatisticsData
Amount spent this year on holiday shopping (Nov 1 – Dec 16)$52 Billion
Amount shoppers plan to spend on gifts this year (2011)$704
Average amount shoppers spent last year (2010)$719
Percent of consumers who will shop online90%
Average amount more the online shopper will spend22%
Percent of tablet owners who will shop on their device70%
Percent who are willing to pay full price16%
Percent who are making a purchase from a catalog42%
Top Online Spending DayTotal Online Spending
November 29th (Cyber Monday)$1,028,000,000
December 13th (Green Monday)$954,000,000
December 17th (Free Shipping Day)$942,000,000
What People are buying online 
Percent of Shoppers looking for promotions on clothes and electronics51.4%
Percent of shoppers who bought toys32.6%
Percent of shoppers who purchased gift cards23.1%
Percent who purchased home decor items21.3%
How Important is Free Shipping 
Very Important – I will not make a purchase without it36%
Somewhat Important – I actively seek out free shipping deals42%
Neither important nor unimportant – I would like to find it but not required12%
Somewhat important – has very little effect on my purchase decision1%
Very unimportant – I will make my purchase regardless of shipping costs2%
Don’t know/not sure6%

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