Holiday Shopping Statistics
Statistic Verification
Source: Comscore, Shoporg, Technet, American Research Group
Date Verified: 9.19.2012
Holiday Shopping Statistics Data
Amount spent this year on holiday shopping (Nov 1 – Dec 16) $52 Billion
Amount shoppers plan to spend on gifts this year (2011) $704
Average amount shoppers spent last year (2010) $719
Percent of consumers who will shop online 90%
Average amount more the online shopper will spend 22%
Percent of tablet owners who will shop on their device 70%
Percent who are willing to pay full price 16%
Percent who are making a purchase from a catalog 42%
Top Online Spending Day Total Online Spending
November 29th (Cyber Monday) $1,028,000,000
December 13th (Green Monday) $954,000,000
December 17th (Free Shipping Day) $942,000,000
What People are buying online  
Percent of Shoppers looking for promotions on clothes and electronics 51.4%
Percent of shoppers who bought toys 32.6%
Percent of shoppers who purchased gift cards 23.1%
Percent who purchased home decor items 21.3%
How Important is Free Shipping  
Very Important – I will not make a purchase without it 36%
Somewhat Important – I actively seek out free shipping deals 42%
Neither important nor unimportant – I would like to find it but not required 12%
Somewhat important – has very little effect on my purchase decision 1%
Very unimportant – I will make my purchase regardless of shipping costs 2%
Don’t know/not sure 6%
Tags:

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