holiday shopping statistics cyber monday

Holiday Shopping Statistics

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Holiday Shopping StatisticsData
Amount spent annually on holiday shopping (Nov 1 – Dec 16)$52,000,000,000
Amount shoppers plan to spend on gifts this year$804.42
Percent of consumers who will shop online90 %
Percent of tablet owners who will shop on their device70 %
Percent of shoppers who are willing to pay full price for an item they want16 %
Percent who are making a purchase from a catalog38 %
Top Online Spending DayTotal Online Spending
November 28th – Black Friday$1,505,000,000
November 29th – Cyber Monday$1,028,000,000
December 13th – Green Monday$954,000,000
December 17th – Free Shipping Day$942,000,000
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What People are buying onlinePercent
Percent of Shoppers looking for promotions on clothes and electronics51.4%
Percent of shoppers who bought toys32.6%
Percent of shoppers who purchased gift cards23.1%
Percent who purchased home decor items21.3%
How Important is Free ShippingPercent
Very Important - I will not make a purchase without it36%
Somewhat Important - I actively seek out free shipping deals42%
Neither important nor unimportant - I would like to find it but not required12%
Somewhat important - has very little effect on my purchase decision1%
Very unimportant - I will make my purchase regardless of shipping costs2%
Don't know/not sure6%
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Statistic Sources & References
Sources: ComScore, Shoporg, Technet, American Research Group
Content Author: Statistic Brain

Date research was conducted: March 2, 2017

Holiday Shopping Statistics

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