Holiday Shopping Statistics
| Statistic Verification |
| Source: Comscore, Shoporg, Technet, American Research Group |
| Date Verified: 3.19.2012 |
| Holiday Shopping Statistics |
Data |
| Amount spent this year on holiday shopping (Nov 1 – Dec 16) |
$52 Billion |
| Amount shoppers plan to spend on gifts this year (2011) |
$704 |
| Average amount shoppers spent last year (2010) |
$719 |
| Percent of consumers who will shop online |
90% |
| Average amount more the online shopper will spend |
22% |
| Percent of tablet owners who will shop on their device |
70% |
| Percent who are willing to pay full price |
16% |
| Percent who are making a purchase from a catalog |
42% |
| Top Online Spending Day |
|
| November 29th (Cyber Monday) |
$1,028 |
| December 13th (Green Monday) |
$954 |
| December 17th (Free Shipping Day) |
$942 |
| What People are buying online |
|
| Percent of Shoppers looking for promotions on clothes and electronics |
51.4% |
| Percent of shoppers who bought toys |
32.6% |
| Percent of shoppers who purchased gift cards |
23.1% |
| Percent who purchased home decor items |
21.3% |
| How Important is Free Shipping |
|
| Very Important – I will not make a purchase without it |
36% |
| Somewhat Important – I actively seek out free shipping deals |
42% |
| Neither important nor unimportant – I would like to find it but not required |
12% |
| Somewhat important – has very little effect on my purchase decision |
1% |
| Very unimportant – I will make my purchase regardless of shipping costs |
2% |
| Don’t know/not sure |
6% |
Tags:
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|
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- Must Have Holiday Items by Year
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