Holiday Shopping Statistics
Statistic Verification
Source: Comscore, Shoporg, Technet, American Research Group
Research Date: July 13th, 2014
In the United States, the Christmas/holiday shopping season, during which a quarter of all personal spending takes place, is traditionally considered to commence on the day after American Thanksgiving, a Friday colloquially known as either Black Friday or Green Friday. This is widely reputed to be the busiest shopping day of the entire calendar year.
Holiday Shopping Statistics Data
Amount spent this year on holiday shopping (Nov 1 – Dec 16) $52 Billion
Amount shoppers plan to spend on gifts this year (2011) $704
Average amount shoppers spent last year (2010) $719
Percent of consumers who will shop online 90%
Average amount more the online shopper will spend 22%
Percent of tablet owners who will shop on their device 70%
Percent who are willing to pay full price 16%
Percent who are making a purchase from a catalog 42%
Top Online Spending Day Total Online Spending
November 29th (Cyber Monday) $1,028,000,000
December 13th (Green Monday) $954,000,000
December 17th (Free Shipping Day) $942,000,000
What People are buying online  
Percent of Shoppers looking for promotions on clothes and electronics 51.4%
Percent of shoppers who bought toys 32.6%
Percent of shoppers who purchased gift cards 23.1%
Percent who purchased home decor items 21.3%
How Important is Free Shipping  
Very Important – I will not make a purchase without it 36%
Somewhat Important – I actively seek out free shipping deals 42%
Neither important nor unimportant – I would like to find it but not required 12%
Somewhat important – has very little effect on my purchase decision 1%
Very unimportant – I will make my purchase regardless of shipping costs 2%
Don’t know/not sure 6%
Tags:

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Black Friday Yearly Spending
Christmas Tree Statistics
Must Have Holiday Items by Year
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