Hip Hop / Urban Stats

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Statistic Verification
Source: Alloy Access
Date Verified: 2.14.2014
Stat Data
Size of the “urban hustler” hip hop consumer market and % of consumers ages 12-34 Numbering 19.6 million, the Urban Hustler consumer segment comprises just over one-fifth (21%) of consumers between the ages of 12-34.
Annual discretionary spending for the urban consumer across critical consumer categories including entertainment, technology, and fashion. Urban hustlers are responsible for $90 billion in annual discretionary spending across critical consumer categories including entertainment, technology, and fashion.
% of all discretionary spending across the 12-34 age group by urban consumers That $90 billion constitutes nearly one-third of all discretionary spending across the 12-34 age group.
Monthly discretionary income spending of urban hustlers vs non-urban population Urban Hustlers are spending, on average, over $100 more than the non-urban population monthly; their overall discretionary spending reaches $383 per month.
Urban Hustlers are spending on clothing, accessories and shoes vs. non-urban consumers each month Urban Hustlers are spending 45% more on clothing, accessories and shoes than non-urban consumers each month.
% (and amount) of the urban hustler spending that goes toward clothing, shoes and accessories One-fifth of the $90 billion spent goes toward clothing, shoes and accessories, with annual numbers totaling $17.4 billion.
Urban hustlers spending on sneakers vs non-urban consumers: close to $6 billion per year on the latest “kicks.” They spend 2.5 times more each month on sneakers than non-urban consumers: close to $6 billion per year on the latest “kicks.”
% of Urban Hustlers that spend at least some money on fashion items like clothing and accessories monthly Two-thirds of Urban Hustlers spend at least some money on fashion items like clothing and accessories monthly
% of urban hustlers – vs. non-urban consumers – that spend money on sneakers each month Almost 40% of urban hustlers – vs. only 17% of non-urban consumers – spend money on sneakers each month.
% of urban hustlers that own a laptop More than half (54%) own a laptop, higher than the overall market.
Likelihood of urban hustlers to use cell phones frequently vs. non-urban consumers Urban Hustlers are more likely than non-urban consumer to use cell phones frequently.
Amount spent by urban consumers annually on recreational activities Urban consumers spend close to $9 billion yearly, or one-tenth of their total annual spending, on recreational activities.
% of urban consumers that aspire to be like Bill Gates 22% of urban hustlers aspire to be like Bill Gates
% of urban consumers that aspire to be like P. Diddy 6% of urban consumers aspire to be like P. Diddy
% of urban hustlers that live in suburban areas Nearly four in ten (39%) urban hustlers live in suburban areas
Almost three-quarters (73%) of urban hustlers characterize themselves as someone their friends seek out for advice on the latest trends. 73%, or almost three-quarters, of urban hustlers characterize themselves as someone their friends seek out for advice on the latest trends.
% of urban hustlers that are white 39% of urban hustlers are white
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Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain

Date research was conducted: September 1, 2016

Hip Hop / Urban Stats

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