Halloween Statistics
Statistic Verification
Sources: The National Retail Federation
Research Date: 10.3.2012
Get dressed up, grab some candy, and get ready to bob for apples! With all the fun to be had on Halloween it’s no wonder consumers spend big on this festive celebration. The season continues to grow as 43% of people don a costume and skip through the streets begging for candy. Retailers especially love this true American holiday as they rake in billions on Halloween decor.
Halloween Consumer Spending Statistics Spending
Annual Halloween consumer spending $7 billion
Average amount spent on Halloween $72
Average amount spent on a Halloween costume $26.52
Average amount spent on candy $21.05
Average spent on Halloween decorations $19.79
Annual spending on child costumes $1 billion
Annual spending on adult costumes $1.21 billion
Most Popular Adult Costumes Percent Wearing
Witches 13.4 %
Pirates 3.9 %
Vampires 3.7 %
Batman 2.2 %
Cats 2.2 %
Vixens 2.1 %
Most Popular Child Costumes Percent Wearing
Princesses 11 %
Superhero 6.8 %
Fairies 2.6 %
Vampires 2.4 %
Halloween Consumer Poll Percent
BIGresearch for the National Retail Federation. The poll was taken of 9,374 consumers (+/-1%)
Percent who plan on celebrating Halloween 68.5 %
Percent who plan on wearing a costume 43.9 %
Percent who will also dress their pets as well 11.5 %
Percent who plan to throw or attend a party 34.3 %
Percent who will hand out candy 73.5 %
Percent who will carve a pumpkin 47.8 %
Percent who will visit a haunted house 22.9 %
Percent of parents who will take their kids trick-or-treating 32.9 %
Percent of households that will decorate their home or yard 49.5 %
Percent who plan to use last years costume 16.6 %
Percent who plan to make their own costume 18.9 %
Percent by Age Who Plan on Celebrating Halloween Percent
18-24 85.3 %
25-34 76.5 %
35-44 71.3 %
Average Halloween Consumer Spending by Year Spending
2011 $72
2010 $66.54
2009 $56.31
2008 $67
2007 $64.82
Annual Hollowing Spending Spending
2011 $7 billion
2009 $5.6 billion
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