Halloween Statistics

Halloween Consumer Spending Statistics Spending
Annual Halloween consumer spending $7,900,000,000
Average amount spent on Halloween $93.42
Average amount spent on a Halloween costume $31.52
Average amount spent on candy $27.05
Average spent on Halloween decorations $24.79
Annual spending on child costumes $1,240,000,000
Annual spending on adult costumes $1,550,000,000
Annual spending on candy $2,330,000,000
Annual spending on decorations $2,020,000,000
Annual spending on greeting cards $35,000,000
Most Popular Adult Costumes Percent Wearing
Witches 13.4 %
Pirates 3.9 %
Vampires 3.7 %
Batman 2.2 %
Cats 2.2 %
Vixens 2.1 %
Most Popular Child Costumes Percent Wearing
Princess 11 %
Superhero 6.8 %
Fairy 2.6 %
Vampire 2.4 %
Halloween Consumer Poll Percent
BIGresearch for the National Retail Federation. The poll was taken of 9,374 consumers (+/-1%)
Percent who plan on celebrating Halloween 68.5 %
Percent who plan on wearing a costume 43.9 %
Percent who will also dress their pets as well 11.5 %
Percent who plan to throw or attend a party 34.3 %
Percent who will hand out candy 73.5 %
Percent who will carve a pumpkin 47.8 %
Percent who will visit a haunted house 22.9 %
Percent of parents who will take their kids trick-or-treating 32.9 %
Percent of households that will decorate their home or yard 49.5 %
Percent who plan to use last years costume 16.6 %
Percent who plan to make their own costume 18.9 %
Percent by Age Who Plan on Celebrating Halloween Percent
18-24 85.3 %
25-34 76.5 %
35-44 71.3 %
Average Halloween Consumer Spending by Year Spending
2015 $93.42
2011 $72.12
2010 $66.54
2009 $56.31
2008 $67
2007 $64.82
Annual Hollowing Spending Spending
2015 $7,950,000,000
2014 $7,100,000,000
2013 $6,900,000,000
2012 $6,350,000,000
2011 $7,000,000,000
2009 $5,600,000,000
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Statistic Sources & References
Sources: The National Retail Federation
Content Author: Statistic Brain

Date research was conducted: October 16, 2015

Halloween Statistics

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