Halloween Statistics
Statistic Verification
Source: The National Retail Federation
Research Date: July 13th, 2014

Get dressed up, grab some candy, and get ready to bob for apples! With all the fun to be had on Halloween it's no wonder consumers spend big on this festive celebration. The season continues to grow as 43% of people don a costume and skip through the streets begging for candy. Retailers especially love this true American holiday as they rake in billions on Halloween decor.

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Halloween Consumer Spending StatisticsSpending
Annual Halloween consumer spending$7 billion
Average amount spent on Halloween$72
Average amount spent on a Halloween costume$26.52
Average amount spent on candy$21.05
Average spent on Halloween decorations$19.79
Annual spending on child costumes$1 billion
Annual spending on adult costumes$1.21 billion
Most Popular Adult CostumesPercent Wearing
Witches13.4 %
Pirates3.9 %
Vampires3.7 %
Batman2.2 %
Cats2.2 %
Vixens2.1 %
Most Popular Child CostumesPercent Wearing
Princesses11 %
Superhero6.8 %
Fairies2.6 %
Vampires2.4 %
Halloween Consumer PollPercent
BIGresearch for the National Retail Federation. The poll was taken of 9,374 consumers (+/-1%)
Percent who plan on celebrating Halloween68.5 %
Percent who plan on wearing a costume43.9 %
Percent who will also dress their pets as well11.5 %
Percent who plan to throw or attend a party34.3 %
Percent who will hand out candy73.5 %
Percent who will carve a pumpkin47.8 %
Percent who will visit a haunted house22.9 %
Percent of parents who will take their kids trick-or-treating32.9 %
Percent of households that will decorate their home or yard49.5 %
Percent who plan to use last years costume16.6 %
Percent who plan to make their own costume18.9 %
Percent by Age Who Plan on Celebrating HalloweenPercent
18-2485.3 %
25-3476.5 %
35-4471.3 %
Average Halloween Consumer Spending by YearSpending
Annual Hollowing SpendingSpending
2013$6.9 billion
2012$6.35 billion
2011$7 billion
2009$5.6 billion

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