Frozen Yogurt Industry Statistics
Statistic Verification
Source: United States Census Bureau, NPD Group, Menchies
Research Date: 1.2.2014
Frozen Yogurt Industry Statistics Data
Number of frozen yogurt shops in the U.S. 820
Annual sales $194,910,000
Annual payroll $46,855,000
Number of paid employees 5,379
Annual number of frozen yogurt servings 121 million
Frozen yogurt sales increase from 2012 – 2013 8 %
Average liquid capital required to open a Frozen Yogurt store (non-franchise) $50,000
Average liquid capital required to open a Frozen Yogurt store (franchise) $175,000
Average price of a commercial frozen yogurt machine $6,500
Costs of Opening a Menchies Franchise Cost
Yogurt machines $90,000
Store build out / construction $160,000
Franchise fee $40,000
Restaurant equipment $30,000
Architect $7,000
Furniture $6,000
Signage $15,000
Miscellaneous $15,000
Total cost of opening a Menchies frozen yogurt franchise $363,000
Frozen Yogurt Survey (350 Consumers Nationwide)  
Which do you prefer?  
Frozen yogurt 78.9 %
Ice cream 8.8 %
Gelato 10.9 %
Snow Cone 1.5 %
Do you consider frozen yogurt to be better for you than ice cream?  
Yes 94.6 %
No 5.4 %
How often do you eat frozen yogurt?  
At least once a month 45.3 %
Weekly 40.5 %
A few times a year 9.7 %
Daily 4.5 %
What are your favorite toppings?  
Fruits 37.2 %
Chocolate 35.3 %
Candy 22.1 %
Nuts 5.4 %
What is your favorite frozen yogurt flavor?  
Vanilla 40.8 %
Chocolate 34.1 %
Tart 25.1 %
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