Marketing Stats on Baby Boomer Women

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Statistic Verification
Source: Mindshare / Ogilvy & Mathers
Research Date: 1.1.2014
Stats are for women born between 1946 and 1964
Baby Boomer Women StatisticsData
Net worth of women age 50 and older$19 Trillion
Percent of consumer purchases made by women85%
Home Purchases91%
Personal Computers66%
Vacations92%
Healthcare80%
New Cars65%
Bank Accounts89%
Food93%
Over the Counter Pharmaceuticals ($5 Trillion Spent Annually)93%
Shop online at least once a day22%
Pass along information about deals or finds to others92%
Average number of contacts in their e-mail lists171
Want to be part of a special or select panel76%
Would get rid of their TV if they had to lose one digital device58%
Are moms51%
Feel misunderstood by food marketers59%
Feel misunderstood by health care marketers66%
Feel misunderstood by automotive marketers74%
Feel misunderstood by investment marketers84%
Feel advertisers don’t understand them91%
Percent of new businesses started by women70%
Percent of women who influence household consumer electronic purchases61%
Percent of women who say they want more green choices50%
Percent more likely to pay attention to environmental conscious brands37%
Percent of products in a womens shopping cart that are environmentally friendly25%
When women are aware you support women owned businessesData
They would try your product or service79%
They would solidify their brand loyalty80%
Would give a brand a second chance if a product missed the mark the first time51%
Percent of all consumer purchasing decisions made by women80%
Percent of all stocks owned by women40%
Percent of women who gardened within the last year57%
Percent of women who spent time reading literature within the last year55%
Women and sports 
Percent of women major league soccer fans47.2%
Percent of women Major League Baseball fans46.5%
Percent of women National Football League fans43.2%
Percent of women National Hockey League fans40.8%
Percent of women National Basketball Association37%
Percent of NFL Merchandise purchased by women46%
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Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain

Date research was conducted: August 1, 2016

Marketing Stats on Baby Boomer Women

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