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Marketing Stats on Baby Boomer Women

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Statistic Verification
Source: Mindshare / Ogilvy & Mathers
Research Date: 1.1.2014
Stats are for women born between 1946 and 1964
Baby Boomer Women Statistics Data
Net worth of women age 50 and older $19 Trillion
Percent of consumer purchases made by women 85%
Home Purchases 91%
Personal Computers 66%
Vacations 92%
Healthcare 80%
New Cars 65%
Bank Accounts 89%
Food 93%
Over the Counter Pharmaceuticals ($5 Trillion Spent Annually) 93%
Shop online at least once a day 22%
Pass along information about deals or finds to others 92%
Average number of contacts in their e-mail lists 171
Want to be part of a special or select panel 76%
Would get rid of their TV if they had to lose one digital device 58%
Are moms 51%
Feel misunderstood by food marketers 59%
Feel misunderstood by health care marketers 66%
Feel misunderstood by automotive marketers 74%
Feel misunderstood by investment marketers 84%
Feel advertisers don’t understand them 91%
Percent of new businesses started by women 70%
Percent of women who influence household consumer electronic purchases 61%
Percent of women who say they want more green choices 50%
Percent more likely to pay attention to environmental conscious brands 37%
Percent of products in a womens shopping cart that are environmentally friendly 25%
When women are aware you support women owned businesses Data
They would try your product or service 79%
They would solidify their brand loyalty 80%
Would give a brand a second chance if a product missed the mark the first time 51%
Percent of all consumer purchasing decisions made by women 80%
Percent of all stocks owned by women 40%
Percent of women who gardened within the last year 57%
Percent of women who spent time reading literature within the last year 55%
Women and sports  
Percent of women major league soccer fans 47.2%
Percent of women Major League Baseball fans 46.5%
Percent of women National Football League fans 43.2%
Percent of women National Hockey League fans 40.8%
Percent of women National Basketball Association 37%
Percent of NFL Merchandise purchased by women 46%
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Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain

Date research was conducted: August 1, 2016

Marketing Stats on Baby Boomer Women

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