Electronic Cigarette Statistics
Statistic Verification
Source: UBS, Wells Fargo, Tobacco Vapor Electronic Cigarette Association
Date Verified: 1.21.2013
The e-cigarette market has been exploding over the past few years. The product that was once seen as a fad now has Big Tobacco entering the market place. Lorillard Tobacco Co. bought e-cigarette maker Blu, while Reynolds American is testing their own products.
E-Cigarette Statistics Data
Percent of people who tried e-cigarettes that quit smoking within 6 months 31 %
Total number of smoker in the U.S. 45 million
Total number of e-cigarette smokers 2.5 million
Percent of U.S. adults who have tried e-cigarettes 2.7 %
E-Cigarette Sales by Year Sales
2008 $20 million
2009 $39 million
2010 $82 million
2011 $195 million
2012 $500 million
2013 *Projected $1 billion
E-Cigarette Market Share Market Share
Njoy 32 %
Vapor (Krave) 16 %
Metro 6 %
Smoker Friendly 3 %
Blu 2 %
Other 41 %

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