Electronic Cigarette Statistics
Statistic Verification
Source: UBS, Wells Fargo, Tobacco Vapor Electronic Cigarette Association
Research Date: July 13th, 2014
The e-cigarette market has been exploding over the past few years. The product that was once seen as a fad now has Big Tobacco entering the market place. Lorillard Tobacco Co. bought e-cigarette maker Blu, while Reynolds American is testing their own products.
E-Cigarette Statistics Data
Percent of people who tried e-cigarettes that quit smoking within 6 months 31 %
Total number of smoker in the U.S. 45 million
Total number of e-cigarette smokers 2.5 million
Percent of U.S. adults who have tried e-cigarettes 6.7 %
Percent of high school students who have tried e-cigarettes 10 %
Percent of U.S. adults who have tried e-cigarettes 2.7 %
E-Cigarette Sales by Year Sales
2014 $1,700,000,000 (*Projected)
2013 $1,000,000,000
2012 $500,000,000
2011 $195,000,000
2010 $82,000,000
2009 $39,000,000
2008 $20,000,000
E-Cigarette Market Share Market Share
Njoy 32 %
Vapor (Krave) 16 %
Metro 6 %
Smoker Friendly 3 %
Blu 2 %
Other 41 %
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