Easter Statistics
Statistic Verification
Source: Internet Retailer, Barna Group, National Retail Federation,
National Confectioner’s Association
Date Verified: 3.29.2013
Easter Holiday Spending Statistics Data
Total annual spending on all Easter-related goods $14.6 Billion
Total annual spending on Easter candy $2.1 Billion
Average annual amount spent online on Easter candy, clothes and supplies $225.43
Average annual amount spent in bricks-and-mortar stores on Easter $131.04
Average amount spent on Easter clothes $60.55
Average amount spent on Easter candy $28.11
Average amount spent on Easter food $61.74
Average amount spent on Easter flowers $31.66
Gifts $46.70
Decorations $28.11
Greeting Cards $17.20
Other $40.82
Easter Candy Statistics Data
Pounds of easter candy purchased annually 120 Million
Number of Jelly beans made for easter 16 Billion
Percent of Easter candy purchased that is chocolate 70 %
Number of chocolate bunnies made for Easter each year 90 Million
Percent of Americans who say chocolate bunnies should be eaten ears first 76 %
Percent of Americans who describe Easter as a "Religious Holiday" or "Jesus’ Resurrection"
Demographic Religious Holiday Jesus’ Resurrection
All Adults 67 % 42 %
Women 66 % 43 %
Men 68 % 42 %
Married 70 % 44 %
UnMarried 63 % 39 %
White 69 % 42 %
Black 65 % 43 %
Hispanic 67 % 37 %
Conservative 79 % 53 %
Moderate 63 % 40 %
Liberal 57 % 29 %
Catholic 65 % 37 %
Protestant 78 % 51 %
Tags:

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