Easter Statistics
Statistic Verification
Source: Internet Retailer, Barna Group, National Retail Federation,<br> National Confectioner's Association
Research Date: July 13th, 2014
Easter is a festival and holiday celebrating the Resurrection of Jesus Christ from the dead, described in the New Testament as having occurred three days after his crucifixion by Romans at Calvary. Today there are various traditions surrounding this holiday like dying and hunting for easter eggs as well as eating chocolate easter bunnies.
Easter Holiday Spending Statistics Data
Total annual spending on all Easter-related goods $14.6 Billion
Total annual spending on Easter candy $2.1 Billion
Average annual amount spent online on Easter candy, clothes and supplies $225.43
Average annual amount spent in bricks-and-mortar stores on Easter $131.04
Average amount spent on Easter clothes $60.55
Average amount spent on Easter candy $28.11
Average amount spent on Easter food $61.74
Average amount spent on Easter flowers $31.66
Gifts $46.70
Decorations $28.11
Greeting Cards $17.20
Other $40.82
Easter Candy Statistics Data
Pounds of easter candy purchased annually 120 Million
Number of Jelly beans made for easter 16 Billion
Percent of Easter candy purchased that is chocolate 70 %
Number of chocolate bunnies made for Easter each year 90 Million
Percent of Americans who say chocolate bunnies should be eaten ears first 76 %
Percent of Americans who describe Easter as a "Religious Holiday" or "Jesus’ Resurrection"
Demographic Religious Holiday Jesus’ Resurrection
All Adults 67 % 42 %
Women 66 % 43 %
Men 68 % 42 %
Married 70 % 44 %
UnMarried 63 % 39 %
White 69 % 42 %
Black 65 % 43 %
Hispanic 67 % 37 %
Conservative 79 % 53 %
Moderate 63 % 40 %
Liberal 57 % 29 %
Catholic 65 % 37 %
Protestant 78 % 51 %
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