e reader ebook market share statistics

E-Reader / E-Book Sales Statistics

Global E-Reader Unit Sales by Year Units Sold
2015 20,200,000
2014 25,300,000
2013 33,900,000
2012 40,000,000
2011 37,900,000
2010 10,400,000
E-Reader Market Share Market Share
Amazon Kindle 41 %
Barnes & Noble NOOK 17 %
Apple iPad Tablet 10 %
Android Tablet 14 %
Other 18 %
eBook Market Share Market Share
Amazon 60 %
Barnes & Noble 25 %
Apple 10 %
Other 5 %
Market Share by E-Reader Screen Size Market Share
5" Screen 14 %
6" Screen 66 %
8.1" Screen 2.8 %
9.7" Screen 16.6 %
10.7" Screen 0.2 %
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An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.

Statistic Verification
Source: International Data Corporation, Pew Research, Digital Book World, Amazon, Apple
Research Date: December 31st, 2015

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