denim-industry-statistics

Denim Jeans Industry Statistics

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Denim Industry StatisticsData
Total number of denim jeans sold worldwide annually1,240,000,000
Size of Global denim market by sales$56,200,000,000
Size of U.S. denim market by sales$13,720,000,000
Women’s denim market size$8,550,000,000
Men’s denim market size$5,170,000,000
Global denim fabric production in meters2,700,000,000
Average price of a pair of denim jeans$45.32
Total number of denim mills worldwide513
Percent of U.S. consumers who own a pair of jeans96 %
Average number of denim pants a woman owns7
Average number of denim pants a man owns6
Percent of Americans that wear jeans to work an average of 4 days a week60 %
Denim Purchase by RegionShare of Purchases
North America39 %
Western Europe20 %
Japan & Korea10 %
Rest of the world31 %
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Denim Market Share Compared to Other Women'sMen's
Denim Jeans27 %38 %
Pants (non-denim)25 %31 %
Shorts9 %14 %
Active Pants8 %7 %
Active Shorts5 %10 %
Dresses17 %--
Skirts9 %--
Top Purchase Drivers for Denim Jean ShoppersWomenMen
Fit83 %64 %
Comfort75 $60 %
Flattering Look71 %48 %
Price64 %49 %
Quality55 %46 %
Durability56 %45 %
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Statistic Sources & References
Sources: Retail Monitor, World Denim Market Report, Cotton Incorporated
Content Author: Statistic Brain

Date research was conducted: August 9, 2016

Denim Jeans Industry Statistics

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