denim-industry-statistics

Denim Jeans Industry Statistics

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Denim Industry Statistics Data
Total number of denim jeans sold worldwide annually 1,240,000,000
Size of Global denim market by sales $56,200,000,000
Size of U.S. denim market by sales $13,720,000,000
Women’s denim market size $8,550,000,000
Men’s denim market size $5,170,000,000
Global denim fabric production in meters 2,700,000,000
Average price of a pair of denim jeans $45.32
Total number of denim mills worldwide 513
Percent of U.S. consumers who own a pair of jeans 96 %
Average number of denim pants a woman owns 7
Average number of denim pants a man owns 6
Percent of Americans that wear jeans to work an average of 4 days a week 60 %
Denim Purchase by Region Share of Purchases
North America 39 %
Western Europe 20 %
Japan & Korea 10 %
Rest of the world 31 %
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Denim Market Share Compared to Other Women's Men's
Denim Jeans 27 % 38 %
Pants (non-denim) 25 % 31 %
Shorts 9 % 14 %
Active Pants 8 % 7 %
Active Shorts 5 % 10 %
Dresses 17 % --
Skirts 9 % --
Top Purchase Drivers for Denim Jean Shoppers Women Men
Fit 83 % 64 %
Comfort 75 $ 60 %
Flattering Look 71 % 48 %
Price 64 % 49 %
Quality 55 % 46 %
Durability 56 % 45 %
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Statistic Sources & References
Sources: Retail Monitor, World Denim Market Report, Cotton Incorporated
Content Author: Statistic Brain

Date research was conducted: August 9, 2016

Denim Jeans Industry Statistics

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