Coupon Statistics
Statistic Verification
Source: RedPlum, eMarketer, Nielsen Company
Research Date: 7.8.2014
Coupon Statistics  
Percent of consumers who reported using a coupon in 2013 72.3 %
The average savings per coupon used in 2013 $1.94
Total value of coupons distributed in 2013 $515 billion
Number of coupons redeemed in 2013 2.8 billion
Total coupon savings in 2013 $4.921 billion
Total coupon savings in 2012 $4.708 billion
Percent of coupons distributed that required multiple purchases 27 %
Average coupon expiration length 9.9 weeks
Percent of smartphone / tablet users who have used a mobile coupon 42 %
Redemption Percentage by Coupon Type  
Internet 263 %
Direct Mail 69 %
Magazine Pop-Up 51 %
Instant Redeemable 48 %
Electronic Checkout 39 %
Free-Standing Insert 36 %
Digital Promotions 31 %
Shelf Pad 30 %
In Store Advertisement 27 %
Coupon Enthusiasts by Income Bracket Percent of Enthusiasts
$100,000 + 22 %
$70,000 – $99,999 19 %
$50,000 – $69,999 19 %
$40,000 – $49,999 11 %
$30,000 – $39,999 10 %
$20,000 – $29,999 10 %
< $20,000 10 %
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