Coupon Statistics
Statistic Verification
Source: RedPlum, eMarketer, Nielsen Company
Research Date: 7.8.2014
Coupon Statistics 
Percent of consumers who reported using a coupon in 201372.3 %
The average savings per coupon used in 2013$1.94
Total value of coupons distributed in 2013$515 billion
Number of coupons redeemed in 20132.8 billion
Total coupon savings in 2013$4.921 billion
Total coupon savings in 2012$4.708 billion
Percent of coupons distributed that required multiple purchases27 %
Average coupon expiration length9.9 weeks
Percent of smartphone / tablet users who have used a mobile coupon42 %
Redemption Percentage by Coupon Type 
Internet263 %
Direct Mail69 %
Magazine Pop-Up51 %
Instant Redeemable48 %
Electronic Checkout39 %
Free-Standing Insert36 %
Digital Promotions31 %
Shelf Pad30 %
In Store Advertisement27 %
Coupon Enthusiasts by Income BracketPercent of Enthusiasts
$100,000 +22 %
$70,000 – $99,99919 %
$50,000 – $69,99919 %
$40,000 – $49,99911 %
$30,000 – $39,99910 %
$20,000 – $29,99910 %
< $20,00010 %
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