Consumer Mobile Phone Behavior Statistics

Mobile behavior in United States, EU5 (UK, Germany, France, Spain and Italy) and Japan
Percent of total mobile audience (Age 13+)
Type of Mobile Phone behavior
US Europe Japan
Percent who used a browser, app, or download 46.7% 41.1% 76.8%
Used browser 36.4% 28.8% 55.4%
Used application 34.4% 28.0% 53.3%
Used messaging
Sent text message 68.0% 82.7% 41.6%
Instant messaging 17.2% 14.2% 3.6%
Email 30.5% 22.2% 57.1%
Accessed entertainment/social media
Took photos 52.4% 57.5% 62.9%
Social networking or blog 24.7% 18.0% 19.3%
Played games 23.2% 25.3% 16.3%
Recorded video 20.2% 26.1% 15.8%
Listened to music 15.7% 25.0% 12.9%
Watched TV and/or video 5.6% 5.7% 22.8%
Accessed financial services
Bank accounts 11.4% 8.0% 7.0%
Financial news or stock quotes 10.2% 8.0% 16.5%
Accessed news, sports, weather, search, retail, travel, reference
News and information 39.5% 32.2% 57.6%
Weather reports 25.2% 16.4% 34.7%
Search 21.4% 14.9% 31.5%
Maps 17.8% 13.0% 17.1%
Sports news 15.8% 12.0% 18.2%
Restaurant info 10.0% 6.5% 9.7%
Traffic reports 8.4% 7.4% 14.0%
Classifieds 7.3% 4.8% 3.6%
Retail site 6.5% 5.2% 8.5%
Travel service 4.4% 4.6% 2.9%
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Statistic Sources & References
Sources: ComScore, MobiLens
Content Author: Statistic Brain

Date research was conducted: March 17, 2015

Consumer Mobile Phone Behavior Statistics

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