Consumer Mobile Phone Behavior Statistics

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Mobile behavior in United States, EU5 (UK, Germany, France, Spain and Italy) and Japan
Percent of total mobile audience (Age 13+)
Type of Mobile Phone behavior
USEuropeJapan
Percent who used a browser, app, or download46.7%41.1%76.8%
Used browser36.4%28.8%55.4%
Used application34.4%28.0%53.3%
Used messaging
Sent text message68.0%82.7%41.6%
Instant messaging17.2%14.2%3.6%
Email30.5%22.2%57.1%
Accessed entertainment/social media
Took photos52.4%57.5%62.9%
Social networking or blog24.7%18.0%19.3%
Played games23.2%25.3%16.3%
Recorded video20.2%26.1%15.8%
Listened to music15.7%25.0%12.9%
Watched TV and/or video5.6%5.7%22.8%
Accessed financial services
Bank accounts11.4%8.0%7.0%
Financial news or stock quotes10.2%8.0%16.5%
Accessed news, sports, weather, search, retail, travel, reference
News and information39.5%32.2%57.6%
Weather reports25.2%16.4%34.7%
Search21.4%14.9%31.5%
Maps17.8%13.0%17.1%
Sports news15.8%12.0%18.2%
Restaurant info10.0%6.5%9.7%
Traffic reports8.4%7.4%14.0%
Classifieds7.3%4.8%3.6%
Retail site6.5%5.2%8.5%
Travel service4.4%4.6%2.9%
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Statistic Sources & References
Sources: ComScore, MobiLens
Content Author: Statistic Brain

Date research was conducted: May 17, 2017

Consumer Mobile Phone Behavior Statistics

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