Breakfast Food Statistics
Statistic Verification
Source: Information Resources Inc
Research Date: 6.18.2013
Top 10 Ready-to-eat-cereal vendors
Vendor Dollar Sales Unit Sales
Kellogg Co. $6,835,080,704 2,226,265,856
General Mills 2,238,298,624 637,755,840
Kraft Foods Inc. 1,029,982,560 344,343,328,
Quaker Oats Co. 581,412,928 200,987,632
Private Label 554,467,648 240,552,928
Malt-O-Meal Co. 141,202,352 56,953,272
McGee Foods Corp. 16,902,996 8,102,399
Nature’s Path 14,225,237 3,878,437
Barbara’s Bakery 13,527,515 3,703,454
Health Valley Natural Foods 10,293,783 2,914,930
Top 10 Ready-to-eat cereal brands
Private Label 554,467,648 240,552,928
General Mills Cheerios 333,650,304 88,882,120
Kellogg’s Frosted Flakes 276,019,616 88,882,120
General Mills Honey Nut Cheerios 255,800,912 74,863,738
Post Honey Bunches of Oats 224,190,976 77,572,368
General Mills Cinnamon Toast Crunch 198,540,368 56,824,820
Kellogg’s Frosted Mini Wheats 170,180,256 55,554,864
Kellogg’s Raisin Bran 162,622,032 55,578,864
General Mills Lucky Charms 160,202,848 46,655,040
Quaker Life 146,188,944 45,177,432
Total 6,835,080,704 2,226,265,856
Top 10 Toaster pastries/tart Brands
Brand Name Dollar Sales Unit Sales Unit Sales
Kellogg’s Pop-Tarts $331,125,248 152,558,304
Private Label 60,536,288 40,977,328
Thomas 26,194,058 12,188,326
Quaker Fruit & Oatmeal Toastables 19,126,590 10,875,227
Kellogg’s Pop-Tarts Snak Stix 15,686,995 8,245,920
Kellogg’s Pop-Tarts Pastry Swirls 13,733,399 5,952,282
Thomas Toast R Cakes 6,191,238 3,676,394
Flavorkist Toastem 5,513,212 3,768,763
Kellogg’s Pop-Tarts Limited Edition 5,354,647 2,061,914
Cobblestone Mill 1,363,860 676,101
Total 487,702,816 242,558,304
Top Ten Breakfast Cereal/Snack Bars
Brand name Dollar Sales Unit Sales
Kellogg’s Nutri-Grain Bars $112,995,544 37,568,624
General Mills Milk ‘n Cereal Bars 72,969,512 24,903,248
Quaker Fruit & Oatmeal 45,790,644 15,056,827
Kellogg’s Special K Bar 41,592,280 16,511,071
Slim Fast Snack Options 40,400,032 12,556,218
Private label 30,701,762 12,422,154
Quaker Fruit & Oatmeal Bites 30,394,774 9,951,549
Kellogg’s Nutri-Grain Yogurt Bars 26,241,644 8,599,982
Kellogg’s Nutri-Grain Minis 22,287,612 7,223,768
Kellogg’s Cereal & Milk Bars 22,199,434 8,937,802
Top 10 Frozen Waffle Brands
Brand name Dollar Sales Unit Sales
Kellogg;s Eggo 257,925,376 109,776,856
Private Label 67,254,016 40,469,616
Pillsbury Hungry Jack 63,555,440 32,862,080
Aunt Jemima 40,508,572 27,991,208
Kellogg’s Nutri-Grain Eggo 24,798,514 9,564,246
Kellogg’s Eggo Waf Fulls 15,751,381 5,974,836
Kellogg’s Special K Eggo 13,526,839 4,209,630
Kellogg’s Eggo Minis 9,205,334 2,964,179
Vans 6,805,205 2,370,983
Kashi GoLean 2,291,406 908,463
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statistics on breakfast foods ? breakfast cereal statistics ? what are the top selling breakfast cereals ? sales figures on breakfast food ? annual revenue on breakfast food ? how many people eat breakfast food each day every day ?

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