black friday shopping statistics

Black Friday Consumer Spending Statistics

Black Friday Consumer Spending Statistics Data
Annual number of consumers that shop in stores or online on Black Friday 133,700,000
Average consumer internet spending on Black Friday $159.55
Percent of Black Friday retail shoppers who camped out at a store (arriving at midnight or before) 23 %
Total retail spending in November and December (excluding autos, gas, restaurants) $616,900,000,000
Total Cyber Monday spending $2,038,000,000
Black Friday Consumer Spending by Year In-Store Spending Online Spending Average Spent / Person
2014 $50,900,000,000 $1,505,000,000 $380.95
2013 $57,400,000,000 $1,351,000,000 $407.23
2012 $59,100,000,000 $1,042,000,000 $423
2011 $52,400,000,000 $816,000,000 $398
2010 $50,372,000,000 $648,000,000 $365
Total Holiday Spending Spending Nov 1 – 26 Thanksgiving Day Spending
2014 $17,273,000,000 $1,009,000,000
2013 $16,096,000,000 $766,000,000
2012 $14,266,000,000 $681,000,000
2011 $12,737,000,000 $479,000,000
2010 $11,093,000,000 $407,000,000
Rank Top Visited Online Retailers on Black Friday Unique Visitors
1 Amazon.com 7.7 million
2 Walmart.com 3.5 million
3 Best Buy 2.75 million
4 Target 2.25 million
5 Apple 1.5 million
Rank Retailers That Spend The Most on Black Friday Google Keyword "Black Friday" Keyword Bidding
Percent represents the number of times a buyers ad is displayed when the words "Black Friday" is searched
1 Best Buy 95%
2 Kohl's 90 %
3 Radio Shack 88 %
4 Macy's 75 %
5 JC Penney 70 %
6 Sears 65 %
7 Kmart 60 %
8 Express 50 %
9 Nike 45 %
10 Overstock.com 35 %
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Black Friday is the name given to the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. On this day, most major retailers open extremely early, often at 4 am, or earlier, and offer promotional sales to kick off the holiday shopping season. People go flat out crazy on Black Friday, some camping out for a week ahead of time to grab that flat screen for $150 from Best Buy.

Statistic Verification
Source: comScore Inc, National Retail Federation, Quantcast.com
Research Date: November 24th, 2015

Questions: How much does the average consumer spend on Black Friday? How much total is spend over the Black Friday weekend? What is the total amount spent on Cyber Monday?