Black Friday Yearly Spending
Statistic Verification
Source: comScore Inc, National Retail Federation, Quantcast.com
Research Date: July 13th, 2014

Black Friday is the name given to the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. On this day, most major retailers open extremely early, often at 4 am, or earlier, and offer promotional sales to kick off the holiday shopping season. People go flat out crazy on Black Friday, some camping out for a week ahead of time to grab that flat screen for $150 from Best Buy.

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Black Friday Total Spending StatisticsData
Total spent on Black Friday in 2013$57,400,000,000
Total spent on Black Friday in 2012$59,100,000,000
Total spent on Black Friday in 2011$52,400,000,000
Average consumer spending on Black Friday by yearAverage Spent Per Person
2013$407.23
2012$423
2011$398
2010$365
Annual number of consumers that shop in stores or online on Black Friday307,000,000
Average consumer internet spending on Black Friday$194
Percent of Black Friday retail shoppers who camped out at a store (arriving at midnight or before)23 %
Annual Internet Black Friday / Holiday Spending
The following is internet only sales
YearSpending Nov 1 – 26Thanksgiving Day SpendingBlack Friday Spending
2013$16,096,000,000$754,000,000$1,351,000,000
2012$14,266,000,000$681,000,000$1,042,000,000
2011$12,737,000,000$479,000,000$816,000,000
2010$11,093,000,000$407,000,000$648,000,000
2009$10,317,000,000$318,000,000$595,000,000
Top Visited Online Retailers on Black FridayUnique Visitors
1Amazon.com7.7 million
2Walmart.com3.5 million
3Best Buy2.75 million
4Target2.25 million
5Apple1.5 million
Retailers That Spend The Most on Black Friday Google Keyword "Black Friday"Keyword Bidding
Percent represents the number of times a buyers ad is displayed when the words "Black Friday" is searched
1Best Buy95%
2Kohl’s90 %
3Radio Shack88 %
4Macy’s75 %
5JC Penney70 %
6Sears65 %
7Kmart60 %
8Express50 %
9Nike45 %
10Overstock.com35 %

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