black friday shopping statistics

Black Friday Consumer Spending Statistics

Black Friday Consumer Spending Statistics Data
Annual number of consumers that shop in stores or online on Black Friday 133,700,000
Average consumer internet spending on Black Friday $159.55
Percent of Black Friday retail shoppers who camped out at a store (arriving at midnight or before) 23 %
Total retail spending in November and December (excluding autos, gas, restaurants) $616,900,000,000
Total Cyber Monday spending $2,038,000,000
Black Friday Consumer Spending by Year In-Store Spending Online Spending Average Spent / Person
2014 $50,900,000,000 $1,505,000,000 $380.95
2013 $57,400,000,000 $1,351,000,000 $407.23
2012 $59,100,000,000 $1,042,000,000 $423
2011 $52,400,000,000 $816,000,000 $398
2010 $50,372,000,000 $648,000,000 $365
Total Holiday Spending Spending Nov 1 – 26 Thanksgiving Day Spending
2014 $17,273,000,000 $1,009,000,000
2013 $16,096,000,000 $766,000,000
2012 $14,266,000,000 $681,000,000
2011 $12,737,000,000 $479,000,000
2010 $11,093,000,000 $407,000,000
Rank Top Visited Online Retailers on Black Friday Unique Visitors
1 Amazon.com 7.7 million
2 Walmart.com 3.5 million
3 Best Buy 2.75 million
4 Target 2.25 million
5 Apple 1.5 million
Rank Retailers That Spend The Most on Black Friday Google Keyword "Black Friday" Keyword Bidding
Percent represents the number of times a buyers ad is displayed when the words "Black Friday" is searched
1 Best Buy 95%
2 Kohl's 90 %
3 Radio Shack 88 %
4 Macy's 75 %
5 JC Penney 70 %
6 Sears 65 %
7 Kmart 60 %
8 Express 50 %
9 Nike 45 %
10 Overstock.com 35 %
Statistic & Data References
Sources: comScore Inc, National Retail Federation, Quantcast.com
Date research was conducted: November 24th, 2015