black friday shopping statistics

Black Friday Consumer Spending Statistics

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Black Friday Consumer Spending StatisticsData
Annual number of consumers that shop in stores or online on Black Friday133,700,000
Average consumer internet spending on Black Friday$159.55
Percent of Black Friday retail shoppers who camped out at a store (arriving at midnight or before)23 %
Total retail spending in November and December (excluding autos, gas, restaurants)$616,900,000,000
Total Cyber Monday spending$2,038,000,000
Black Friday Consumer Spending by YearIn-Store SpendingOnline SpendingAverage Spent / Person
2015$67,560,000,000$2,932,000,000$403.35
2014$50,900,000,000$1,505,000,000$380.95
2013$57,400,000,000$1,351,000,000$407.23
2012$59,100,000,000$1,042,000,000$423
2011$52,400,000,000$816,000,000$398
2010$50,372,000,000$648,000,000$365
Total Holiday SpendingSpending Nov 1 – 26Thanksgiving Day Spending
2014$17,273,000,000$1,009,000,000
2013$16,096,000,000$766,000,000
2012$14,266,000,000$681,000,000
2011$12,737,000,000$479,000,000
2010$11,093,000,000$407,000,000
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RankTop Visited Online Retailers on Black FridayUnique Visitors
1Amazon.com7.95 million
2Walmart.com4.15 million
3Best Buy3.75 million
4Target2.85 million
5Apple2.575 million
RankRetailers That Spend The Most on Black Friday Google Keyword "Black Friday"Keyword Bidding
Percent represents the number of times a buyers ad is displayed when the words "Black Friday" is searched
1Best Buy95%
2Kohl's90 %
3Radio Shack88 %
4Macy's75 %
5JC Penney70 %
6Sears65 %
7Kmart60 %
8Express50 %
9Nike45 %
10Overstock.com35 %
PREV DATA SET
Statistic Sources & References
Sources: comScore Inc, National Retail Federation, Quantcast.com
Content Author: Statistic Brain

Date research was conducted: September 28, 2017

Black Friday Consumer Spending Statistics

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